obscura digital saturn


Saturn dealers may offer "x-ray vision" to shoppers

Yeah, the quotes around "x-ray vision" (there they are again) mean a whole lot. Advertising Age says General Motors is offering its Saturn dealers a new system that will let potential customers see what's underneath a Saturn's skin. Unlike those old shoe-shop machines, there's no harmful radiation involved. In fact, the system is pretty much just a projector that overlays an image of the car's bones on top of the metal, making the body only seem transparent. The system can be set up to work with different models, so if a customer wants to see ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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