Nissan will slowly be expanding its commercial vehicle lineup here in the United States, and the next product to hit dealerships is this 2012 NV3500 passenger van. Pricing has now officially been set, with the base 12-passenger NV3500 carrying an MSRP of $31,690 (*not including destination charges). Tick every option box on the NV configurator and a fully decked-out NV3500 SL V8 with leather and navigation will run you just shy of $40,000.
Used to be if you wanted a proper full-size van, you were looking at something made in Detroit. But just as the Japanese have taken on the full-size pickup market, so are they going after the big van segment. That currently falls to Nissan and its NV range, and the Japanese automaker is showing no signs of relenting.
Thanks to its new NV series of body-on-frame vans, Nissan now has a stake in the commercial cargo moving market. But how will the Japanese automaker entice fleet buyers to stop their scheduled orders for tried-and-true options like the Ford E-Series and Mercedes-Benz Sprinter in favor of unproven models like the NV 1500, 2500 and 3500? The answer appears to be some clever incentives.