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Forty years ago, the slogan "Vorsprung durch Technik" was used by Audi as part of campaign to gain publicity in Germany. In 1983, British advertising agency BBH used the term in a spot for Audi's United Kingdom-based advertising arm. The German phrase means "Advancement through Technology," and ...
When Volkswagen and Suzuki announced they would be joining forces after what seemed like years worth of rumors, the motorcycling community naturally took notice. After all, VW head Ferdinand Piech is an avid motorcycle enthusiast and had repeatedly expressed a desire to add a high-performance ...