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norbert reithofer

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    Report: BMW looking to save billions with cost cuts

    BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining ...

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    Study: Toyota passes BMW as most valuable car brand

    An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top ...

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    Confirmed: BMW confirms X4 for next year, i3 preorders starting to add up

    BMW has confirmed the long-anticipated X4 will bow next year. Norbert Reithofer, chairman of the automaker's board of management, made mention of the upcoming CUV during remarks at the company's annual accounts press conference. Reithofer said that BMW has sold more than 2.7 million X models ...

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    Official: BMW and Toyota to partner on sports car and EV tech

    If you are any other carmaker, this is really not what you want to hear on a Friday morning: The industry's 800-pound gorilla and one of its most profitable brands are joining forces. If you are an enthusiast (or environmentalist), however, the would-be products of this collaboration may have you ...

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    Five questions we're asking auto execs at the start of 2011. What are yours?

    The Detroit Auto Show is coming up. After that, we go to the Chicago Auto Show. Then New York and maybe Geneva. We are going to hob-knob with most of the auto industry titans: CEOs, Design Chiefs, Product Development Bosses. We will be at dinners, group interviews, one-on-one interviews and ...

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    BMW considering cutting the cylinder count on M-models?

    Of all the things that have hampered performance over the last two decades, vehicle weight is at the top of the list. Automakers have responded by putting more power under the hood to make up for the extra pounds, and BMW is as guilty as the rest – particularly with its M cars. The first ...

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    BMW considering 'green' brand

    As expected, the recently adjusted U.S. CAFE requirements have put pressure on automakers. Specifically brands focused on performance and luxury must do the most to change their impact on the environment. One company that falls into this category is BMW. Last September CEO Norbert Reithofer hinted ...

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    Norbert Reithofer to succeed Helmut Panke at BMW's helm

    We knew that BMW chairman Helmut Panke would go "buh-bye" after his contract expires in 2007 due to BMW's policy to boot any leader over the age of 60, but we weren't sure who would take the helm. BMW has announced that the man for the job is Norbert Reithofer, who has been production manager since ...


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