Finnish tire marker Nokian admitted to creating custom tires that scored better in comparison tests after a newspaper reported on the deception. The company released a statement apologizing for past mistakes.
Studded snow tires are a rarity in the US today. Many drivers opt for all-season tires for the entire winter, and those that don't generally buy studless snow tires. In many states, studded tires are only permitted during a specific period of the year or even only when the road is snow-covered because they cause added wear to bare roads. But Finnish tiremaker Nokian thinks it has created the perfect solution.
In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving – very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.