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Audi, BMW, Daimler Set To Purchase Coveted Mapping Technology From Nokia

German automakers BMW, Audi and Daimler are set to take ownership of Nokia's Here mapping technology for $3.1 billion.

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After a hard-fought battle, a consortium consisting of Audi AG, BMW Group, and Daimler AG have partnered to take over the Here digital mapping service from Nokia.

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The consortium of German automakers hoping to buy Nokia's Here mapping division may have won with a bid for the equivalent of about $2.7 billion. The official details of the purchase haven't been made public, and some insiders claim the negotiations aren't done yet.

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Daimler, BMW, and Audi are teaming up to submit a bid for Here, Nokia's mapping division. However, they are taking on some some very powerful tech companies, including Uber and possibly Apple.

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Nokia Here is working to develop new high-definition maps for autonomous vehicles, using a combination of satellite and GPS data, as well as "anonymized probe data" from trucking companies. All of that and a fleet of some 200 vehicles equipped with Lidar sensors, allowing resolutions down to the centimeter.

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Not long ago one of the world's top cellphone makers, Nokia recently completed the sale of its phone unit to Microsoft. Now, it's looking for a new business to focus on, and may have found it in the form of vehicle-to-vehicle communication, mapping and other cutting-edge auto tech.

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Last November, Nokia introduced a cloud-based mapping service called Here for smartphones. Now the company wants to integrate Here Auto into your car's navigation system, and it has some features that could make it a legitimate alternative to other navigation options.

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Toyota Touch – the Euro-spec version of Entune – is gaining one more functionality in the Toyota (not Scion) iQ: Toyota Touch Life.

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And Why That Could Be A Good Thing

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And Why That Could Be A Good Thing

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MobileBurn has great images of a tricked-out Camry hybrid in the Nokia booth at CES. Nokia painted the car a cool green with white trees and added a slew of Nokia products. I contacted Nokia and Keith Nowak told me, "At each trade show, we generally do have a car in our booth to use as a platform for some of our automotive products - like handsfree kits and navigation devices. This year, since we are highlighting some of our environmental efforts as well, we decided that we would use a hybrid ve

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