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62Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.

67Next Nissan Titan will get turbocharged diesel V8 from Cummins

Toyota might be content to eke out an existence in the fullsize pickup market with its lightly refreshed Tundra, but Nissan looks like it'll be a bit more aggressive with its next-generation Titan. The next Titan will make use of a 5.0-liter, turbodiesel V8 from Cummins, the Japanese company announced at the start of its Nissan 360 industry showcase.

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