Autoblog

GM responds to Nissan Leaf "Gas Powered Everything" ad [w/video]

Autoblog Staff — Tue, 31 May 2011 15:58:00 EST

Nissan's "Gas Powered Everything" ad - Click above to watch video after the jump

Nissan's latest Leaf-related ad asks: "What would the world be like if gas powered everything?"

Well, according to the spot, a middle-aged man would wake up for work to the burning whistle of his gas-powered alarm clock, and with a few fierce tugs at his coffee maker's rip cord, he'd manage to fire up the gas-gulping machine. That same man, while at the office, would walk up to a miniature gas pump to refuel his laptop computer.

Oh, and the owner of a Chevrolet Volt, while standing at the gas pump refueling his plug-in hybrid, would watch in envy as another man across the street unplugs his Nissan Leaf and drives off.

Well, as you may have guessed, some General Motors execs aren't too thrilled that Nissan has taken a public shot at the Volt. Autoevolution says that in a "rare, but delicious unofficial reply on Twitter," GM's Executive Director of Product and Technology Communications, Jason Laird, tweeted:

"A carmaker poking gentle fun at our product ignores tow trucks they need and rental cars they recommend as backup to their product."

On the other hand, GM spokesman Rob Peterson, called the commercial "cute," but says that it's "misleading and damaging to the electric vehicle movement," according to Autoevolution.

Hit the jump to watch Nissan's now-controversial "Gas Powered Everything" clip.

Continue reading GM responds to Nissan Leaf "Gas Powered Everything" ad [w/video]

GM responds to Nissan Leaf "Gas Powered Everything" ad [w/video] originally appeared on Autoblog on Tue, 31 May 2011 15:58:00 EST. Please see our terms for use of feeds.

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Renault and Nissan imagine a world where gas powers everything

Autoblog Staff — Fri, 27 May 2011 19:58:00 EST

Filed under: Hybrid, Sedan, Marketing/Advertising, Videos, Hatchback, Chevrolet, GM, Nissan, Renault, Electric

Nissan's "Gas Powered Everything" ad - Click above to watch the videos after the jump

What would the world be like if everything were powered by gasoline?

Renault-Nissan has kicked off a massive advertising campaign intended to highlight the advanced technology of electric vehicles with the debut of a pair of videos that bang home the point that consumers depend upon electricity to power items used everyday and that using gasoline is, in some instances, utterly ridiculous.

In one spot, a middle-aged man wakes up for work to the burning whistle of his gas-powered alarm clock and with a few fierce tugs at his coffee maker's rip cord, manages to fire up the gas-gulping machine. That same man, while at the office, walks up to a miniature gas pump to refuel his laptop computer.

Oh, and the owner of a Chevrolet Volt, while standing at the gas pump refueling his plug-in hybrid, watches in envy as another man across the street unplugs his Nissan Leaf and drives off as onlookers watch in amazement. Yep, that's how Nissan sees the world if "Gas Powered Everything."

Since the videos are, in our humble opinion, absolutely hilarious, we'll refrain from revealing too much. Hit the jump to view the clips clip. Thanks to everyone who sent this in!

Continue reading Renault and Nissan imagine a world where gas powers everything

Renault and Nissan imagine a world where gas powers everything originally appeared on Autoblog on Fri, 27 May 2011 19:58:00 EST. Please see our terms for use of feeds.

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Video: Nissan and this polar bear want to love you, if you drive a Leaf

Autoblog Staff — Thu, 09 Sep 2010 14:59:00 EST

Filed under: Marketing/Advertising, Videos, Hatchback, Nissan, Electric

Nissan Leaf "Polar Bear" spot - Click above to watch video after the jump

As subtle as a box of hammers to the face, global warming's most iconic animal has taken a starring role in the latest advertisement for the Nissan Leaf. Called, simply, "Polar Bear," the one-minute spot follows a polar bear on a trek from watching glaciers calve into the sea down south through a city and into a residential neighborhood to find a man about to start his commute. Then, well, you'll see. Check it out after the jump.

For comparison, we've also pasted Nissan's ad from June about the "New Car," which highlights the changes the Leaf will bring to the industry, below. This ad shows off the ways the Leaf is different from other cars, including the tidbit that it will be made of at least 30 percent post-consumer material. While "New Car" is all about smartphones and batteries and other tech, the polar bear ad is all emotion. Still, the new spot does miss a chance to show the driver unplugging the Leaf before getting in, which would help get a little bit of that "new car" messaging across. Watch both here.

Gallery: 2011 Nissan Leaf: First Drive

[Source: Nissan]

Continue reading Video: Nissan and this polar bear want to love you, if you drive a Leaf

Video: Nissan and this polar bear want to love you, if you drive a Leaf originally appeared on Autoblog on Thu, 09 Sep 2010 14:59:00 EST. Please see our terms for use of feeds.

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