Nissan's reality show/motorsports program, GT Academy, is set to return to Spike TV for its fourth season on Friday, and in anticipation, the Nismo team has issued a new video that gives some of its fans a taste of the racing lifestyle.
Nissan Gt Academy
For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
If you're looking for the ultimate example of life imitating art imitating life, look no further than the Nissan/Playstation GT Academy. The program pits thousands upon thousands of gamers playing Gran Turismo 5 against each other in a fight over a spot on Nissan's actual racing team. Now that competition is jumping onto television screens as a reality program.
If you've been a long-suffering-standing fan of Gran Turimso here in the U.S., you probably know all about the game franchise's GT Academy. The clever marketing ploy pitted European Gran Turismo fans against one another for a chance to hop behind the wheel of a real-life Nissan 350Z race car. Now it looks like American gamers will get the same chance. Nissan has announced that Sony is firing up the GT Academy in our neck of the woods. Racers will campaign various Nissan hardware in time trials,