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The initial go-around for Volkswagen's First Act guitar promotion featured Slash tearing it up against a white background with black GTIs set up like massive amp stacks. Good commercial. It doesn't hold a candle to the second spot, though. The person at the ad agency who thought of this one deserves some sort of award.

Round two of the v-dubsrock.com ads opens with Spinal Tap's Nigel Tufnel (Christopher Guest) mid-solo, resplendent in black t-shirt, kilt, tube socks, and sneakers. He's standing on the roof of a white Jetta as it rises from beneath the stage in dramatic fashion. White Rabbits (visual pun intended?) adorn the four corners, and the background is all black, making it the opposite of the Slash spot.

Nigel falls off the car at the end of his solo, but he's okay. Had the VW promotion involved drums, of course, there might have been cause for concern...

Thanks for the tip, Tom.

[Source: YouTube]

VIDEO: New VW guitar ad goes to eleven! originally appeared on Autoblog on Thu, 12 Oct 2006 11:54:00 EST. Please see our terms for use of feeds.

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