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14Male Baby Boomers most likely to drive connected cars, according to Nielsen study

There's no denying that new cars are becoming increasingly packed with tech that connects drivers to the internet, even if it can be distracting. Whether it's as simple as streaming audio or turning the interior into a wifi hotspot, these connected car systems appear here to stay. So who actually uses this stuff? The survey-meisters at Nielsen have issued the results of a new study that sheds light on the subject, and some of the results aren't what you might expect.

5Proposed advertising merger will bring competing auto brands under one roof

Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the industry under their respective umbrellas, including BBDO Worldwide, Goodby Silverstein and Partners and Saatchi & Saatchi.

9No one advertises more during the Super Bowl than autos

It shouldn't be surprising that, during the Super Bowl, the biggest single U.S. sporting event, automotive and beer companies spend the most on advertising. What might surprise you – before you give a thought to your Super Bowl diet – is the fifth biggest advertiser: tortilla chips. Ratings agency Nielsen broke down the advertising numbers over the past five Super Bowls and found that automakers cumulatively spent $172.2 million, versus beer companies investment of $126.9 million ove

AddYes, there is a Green Marketer of the Year Award, and Ford won it again

Once again, Ford has won the Nielsen Automotive Green Marketer of the Year Award. This is the second year that Nielsen has tried to figure out which automaker is producing the most effective green message (which is, please note, quite different that producing the best green cars). National TV ads that had a "green" theme and were broadcast between October 2010 and September 2011 were eligible for Nielsen's award.

25Are gas prices changing home buying habits?

Rising gas prices have an affect over many aspects of our lives. Besides increasing the cost of operating automobiles, more expensive fuel leads to an increase in the cost of shipped goods, food and airline tickets. Can gas prices also create changing attitudes amongst home shoppers?

AddFord wins first-ever Nielsen automotive 'Green Marketer of the Year' award

General Motors may be raking in the awards with its Chevrolet Volt right now, but Ford isn't exactly going unnoticed for its efforts on the green front. The Green Blue Oval has won Nielsen's first Automotive Green Marketer of the Year award. The honor is given to brands that help shape consumer awareness of environmental themes, and Ford beat out Chevrolet, Honda, Mercedes-Benz and Toyota for this year's pick in the automotive category. According to Nielsen, the campaigns for both the Fiesta and

7Ford wins first-ever Nielsen automotive 'Green Marketer of the Year' award

General Motors may be raking in the awards with its Chevrolet Volt right now, but Ford isn't exactly going unnoticed for its efforts on the green front. The Green Blue Oval has won Nielsen's first Automotive Green Marketer of the Year award. The honor is given to brands that help shape consumer awareness of environmental themes, and Ford beat out Chevrolet, Honda, Mercedes-Benz and Toyota for this year's pick in the automotive category. According to Nielsen, the campaigns for both the Fiesta and

43Video: Kia Soul hamsters return to kick it old school

Kia Soul This or That advertising spot – Click above to watch the video after the break

14Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w/video]

Kia wins Nielsen's top auto ad award – Click above to watch the video after the break

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