The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
It's better than Lee Iacocca saying something like "fo shizzle." Chrysler has joined up with Nickelodeon to shill their newly revamped minivans. With the addition of Sirius TV to beam content off the birds and into the backseat, it makes perfect sense for the two to team up. I'd rather interact with our child, but some parents just need a break from their little monsters, and video screens in the back seem to shut them up for a while. Cartoon characters have been used to sell cars before; even t