After a rather successful foray with a Red Wings edition of the Ram 1500 last year – some 3,000 units sold – the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
It's getting colder. The sun is setting earlier. You know what that means, folks – that's right, it's hockey season. And just as fans are gearing up for fast-pace action at arenas across the United States and Canada, so are automakers as two such companies have announced deals with National Hockey League teams in the cities near their headquarters.
Nicknamed "The Finnish Flash," Teemu Selänne led the National Hockey League (NHL) in goals scored three times, was named to the NHL's All-Star Team on two occasions, won the coveted Stanley Cup in 2007, holds three Winter Olympic medals and currently serves as an alternate captain of the Anaheim Ducks. Even more important: he is now the owner of a silver Fisker Karma.
First, Toyota picked up sponsorship of soccer with the Chicago Fire's stadium, renamed Toyota Park. Now, Japanese automakers are making inroads into the world of professional hockey -- Honda has announced it will sponsor the National Hockey League's Anaheim Mighty Ducks' home ice. Currently known as Arrowhead Pond, the venue will be renamed for the first time in 13 years in October, when it will change over to the Honda Center. The deal represents Honda's first naming agreement.