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Hyundai is kicking off its new sponsorship with the NFL with an Arizona Cardinals-themed ad called D-Gate. The spot is about a guy and his buddies doing whatever it takes to get on the Jumbotron.


The Sports Business Journal reports that Mercedes-Benz has secured naming rights to the new stadium being built for the Atlanta Falcons football team.


Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.


Voted the Most Valuable Player in the Super Bowl for the third time, New England Patriots quarterback Tom Brady was handed the keys to a brand-new Chevy Colorado... and gave it to the guy who very well might have deserved it more.


For most people, the opportunity to fly on a B-17 Flying Fortress is rare. For the head coach of the Green Bay Packers, Mike McCarthy (above, left), it's an opportunity to eliminate a despised nemesis – Chicago.


Richie Incognito, the former Miami Dolphin's offensive lineman, reportedly vandalized his own new Ferrari FF with a baseball bat on Wednesday, in a story that is just the latest bizarre event to befall the professional football player.


Car service and taxi app Uber has inked a deal with the NFL Players' Association to provide players with a safe ride and prevent drunk driving. Players will be issued $200 in ride credits on a keychain card, and will also get promo cards for friends and family.


He saw a car become engulfed in flames as her drove to training camp

After saving a family from a burning car, Jonathan 'Tig' Willard can count himself as one of the good guys.


In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.


Audi has pulled the covers back on the first ad for its S line ahead of the spot's launch during the NFL kickoff game this evening. The ad will serve as the country's first taste of a full host of S vehicles, and features the S8 adding a bit of spice to an otherwise droll errand run. Audi threw in a few themes from our favorite heist flicks to keep things interesting, and the videography is as sharp as we've come to expect from the German automaker's ad house.


Former Dallas Cowboys quarterback Ryan Leaf was arrested last Friday and charged with being in possession of prescription Oxycodone pills that weren't his. Three days after posting a $76,000 bond, the Associated Press says he's been arrested again.


In yet another case of a carmaker hoping to get media coverage by giving a vehicle to a millionaire celebrity who probably doesn't want it (and certainly doesn't need it), Nissan has offered to build a Titan pickup for Peyton Manning. Or at least it has issued a press release to that effect.


Remember when the dot-com ads started to flood the airwaves during the Super Bowl? The ads were almost always wacky, and half the time, we didn't even know what was being sold. Well, it's been a long time since the 1990s, and very few Internet-based companies are still hocking services during The Big Game.


One man's new toy can be another's Moby Dick. Typically we'd mean that in a figurative sense, but Audi has taken things one step towards the literal – or literary – with its latest advertising spot.


The emphasis, in this case, rests heavily on the word "could." The mere question of a bet between two folks at Sawicki Motors in Rochelle, Illinois ultimately resulted in the dealership's general manager, Ron Matula, offering anyone a free car if the Chicago Bears can shut out the Green Bay Packers on Christmas Day.


There are two types of bad luck; the kind that finds you and the kind you find for yourself. Detroit Lions defensive tackle Ndamukong Suh seems to have wandered straight into a run of the latter. NFL fans may recall that Suh is on a two-game suspension after stomping on a Green Bay Packer player during a game on Thanksgiving Day. Now the Detroit Free Press is reporting that Suh was involved in an accident in his hometown of Portland, Oregon. According to the report, Suh lost control of his 1970


A few years ago, the U.S. auto industry was in serious trouble. Automakers received most of the press, but suppliers appeared to be in even more dire straits. Fast-forward to 2011 and the Detroit Three are in better shape, and suppliers apparently aren't doing so badly either.


Football is big in the UK, but when the Brits talk about football, they're referring to what we call soccer. Even so, American football has its fans in Great Britain, and not just when Peter Griffin got traded from the New England Patriots to the London Silly-Nannies or when the Marines stationed at our embassy get the night off to watch the big game.


Former Philadelphia Eagles running back Reno Mahe is facing felony charges for stealing gasoline from A-Core Concrete Cutting in Utah. Mahe and four others are charged with theft of more than $15,000 worth of gas in 2010, according to court documents.


Toyota's helmet-to-helmet hit – Click above to watch the video after the break


Michael Vick's Woodbury Nissan commercial – Click above to watch the video after the jump

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