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    Dodge shortens ad slogan. Grabs life, but not horns.     1176386820

    BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to the shorter, simpler. "Grab Life." The reason, according to BrandWeek is to soften the brand's image to make it more palatable to potential female customers, as the ...

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