new media strategies

Scott Bartosiewicz was running late for work when he sent out that tweet. It's the one Scott says he believed was on his personal account and contained the F-word. Problem is, that tweet went out on the Chrysler Twitter account being run by New Media Strategies. Bartosiewicz was fired from NMS, ...

On March 9, 2011, a now-former employee of New Media Strategies – the company responsible for managing Chrysler's Twitter account – thought they were using their personal account to push out a message related to the less-than-stellar driving abilities of Detroit's residents. It ...

For those of you who don't use Twitter, these next few sentences will be rather odd. Most companies maintain a Twitter account these days as a means of directly reaching out to potential customers and the public in general. The Chrysler account had an interesting message broadcast to the world ...