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Scott Bartosiewicz was running late for work when he sent out that tweet. It's the one Scott says he believed was on his personal account and contained the F-word. Problem is, that tweet went out on the Chrysler Twitter account being run by New Media Strategies. Bartosiewicz was fired from NMS, ...
On March 9, 2011, a now-former employee of New Media Strategies – the company responsible for managing Chrysler's Twitter account – thought they were using their personal account to push out a message related to the less-than-stellar driving abilities of Detroit's residents. It ...
For those of you who don't use Twitter, these next few sentences will be rather odd. Most companies maintain a Twitter account these days as a means of directly reaching out to potential customers and the public in general. The Chrysler account had an interesting message broadcast to the world ...