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Remember a couple of months ago when we were impressed with GM's plan to spend $100 million on the 2008 Chevy Malibu ad campaign? We were wrong. Try more than $150 million, which is pretty close to the $165 million GM now spends on the Silverado campaign.

Advertising Age says the campaign, called "The Car You Can't Ignore," will have three phases, with the goal of busting the myth that Detroit autos aren't up to world standards. The first phase has kicked off, with a massive online blitz of Web portal ads (you may have noticed them, well, here) that GM hopes will send at least 5 million viewers to chevy.com every day. Also expect to see nationwide billboards, print ads, building wraps and TV spots. One ad is said to say, "We're tired of being a foreign car in our own country."

[Source: Advertising Age]

Gallery: 2008 Chevy Malibu

Continue reading Chevy budgets more than $150 million for Malibu ads

Chevy budgets more than $150 million for Malibu ads originally appeared on Autoblog on Sun, 14 Oct 2007 14:03:00 EST. Please see our terms for use of feeds.

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