News flash: trucks are popular in the U.S. and subcompacts aren't. While most of the customer loyalty stats we generally hear about are focused on brands, Inside Line recently did a study tracking how loyal customers are to a particular vehicle segment by tracking which vehicles customers trade in when purchasing a new car.
New Car Buyers
This just in: early reports inform us that water is, in fact, still wet. Also, the clever minds at CNW Market Research have discovered that an individual's personal tastes in a vehicle varies greatly depending on gender and age. Shocking, we know. According to the data, women typically base their purchases on rear visibility, cost, front visibility, remote side mirrors and side air bags, in that order. Well, the last three are tied, but pretty much in that order.
So, you've found a car that catches your eye. It's attractive, has the features you want and is priced within your budget. Slam dunk, right? Perhaps, but a recent telephone survey administered by Consumer Reports proves that a number of additional factors can affect the decision to purchase a new car... and we don't mean cup holders.
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