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You would think a car company with BMW's brand recognition could roll out its redesigned flagship 7 Series covered in burlap at a mid-December reveal in Siberia with no concerns over public perception, but BMW apparently feels the up-and-coming Russian market needs to be romanced with a glitzy intro right in the middle of Red Square. That's where the carmaker held the official unveiling (though we already got the official photos earlier this month) July 8th.

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Click above image for a gallery of the new 7

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Are transmissions a new battlefront in the war for customers amongst high end brands? Mercedes has been doing seven ratios for a little while, and Lexus has a new 8-cogger on offer, too. BMW's not content to be trailing with just 6 speeds, so the new 7-series (F01) will reportedly ship with an 8-speed automatic transmission. If high fuel prices and tightening emissions and consumption requirements manage to snuff out our recent horsepower battles, gear ratios are all we'll have left.

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