Cinderella teams, surprises and upsets are good business for the car companies that sponsor the NCAA men's basketball tournament, and even though there are no fairy tales left in this year's event, business keeps looking up.
Ford is to feature heavily in the inaugural 2015 College Football Playoff as it will launch a trio of advertisements touting its all-new, all-aluminum F-150 pickup during the two semifinal games, as well as the National Championship Game.
NASCAR and college football are equally huge in the South, but both worlds will converge in 2016 when the University of Tennessee and Virginia Tech are scheduled to play in the infield of the Bristol Motor Speedway. According to ESPN, the game will likely be played on September 10, 2016, and it could draw as many as 160,000 fans to the game – the current record for attendance at a college football game is 115,109, the attendance figure from this season's match-up between the University of
Here's an odd one. Autoblog readers even remotely familiar with the vagaries of certain National Collegiate Athletic Association policies may not be surprised to hear it, but our colleges and universities get pretty jittery about making sure even small rules aren't broken. (Well, that's when they're not busy perpetrating major violations, we suppose.) But even this one seems pretty wild.
The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clien