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    Official: LeBron James to rep Kia K900
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    "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." – LeBron James LeBron James is taking his talents to Kia. The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's ...

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    Video: Jeep launches new ad with unreleased Michael Jackson track
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    We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael ...

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    Report: Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling
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    NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has ...

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    Video: Jeremy Lin takes 'unexpected' turn in new Volvo ad
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    While there is nothing uncommon about athletes and celebrities showing up in car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard Jeremy Lin and the Volvo XC60 can both be labeled smart, underrated ...

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    Official: Volvo announces Jeremy Lin endorsement contract *UPDATE
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    Earlier reports have proven true. Volvo has officially signed Jeremy Lin to a global endorsement deal, and the New York Knicks point guard will serve as the new Volvo brand ambassador worldwide. Lin will also participate in the company's marketing activities for the next two years. Lin, who holds ...

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    Report: NBA sensation Jeremy Lin talking to Volvo about sponsorship deal
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    Linsanity's next stop could be your local neighborhood Volvo dealer. If you live in China, that is. According to a report by Bloomberg, Jeremy Lin, the sophomore NBA sensation is in talks with the Chinese-owned carmaker about signing up to endorse the brand overseas. Lin, the bilingual point ...

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    Video: Kia Optima attempts dunk over Blake Griffin
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    NBA basketball fans who watched last year's slam dunk contest on All-Star Weekend saw a spectacular dunk by Blake Griffin over a Kia Optima, with an assist from former teammate Baron Davis, who passed Griffin the ball through the sedan's moonroof. To celebrate the one-year anniversary of the ...

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    Video: NBA's Steve Nash does Toyota Prius parking dance
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    Steve Nash: Phoenix Suns point guard, seven-time NBA All-Star, two-time MVP award winner and true competitor. Just how competitive is Mr. Nash? The man thinks of everything in life as something you can win. Case in point, Nash will push his Toyota Prius to beat an old lady into a parking spot if ...

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    Blake Griffin to auction dunked-over Kia Optima on AutoTrader.com [w/video]
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    Mixed opinions arise when discussing Blake Griffin's over-car dunk at the 2011 NBA Slam Dunk Contest. Regardless, it got people talking and the 2011 Kia Optima played a major role in the jam. Kia turned Griffin's hop into a commercial, and now Griffin is again using that same Optima for another ...

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    Video: Kobe Bryant uses Smart Fortwo Brabus to catch art thief
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    The Smart brand, looking for a sales lift in China, has enlisted the lanky likes of Kobe Bryant for its "Big, In The City" ad campaign. A newly released video has the internationally known NBA star assuming the role of a quick thinking/driving man of both style and action with a keen sense of ...

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    Kia says NBA partnership helping awareness more than expected
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    Kia has become an active presence in both the National Basketball Association and Grand-Am Challenge racing series. Participation in both requires a fair amount of investment for the automaker, but so far, Kia says this marketing gamble is paying off handsomely. In 2010, Kia sold 356,268 ...

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    Video: Fiat heir makes game-winning assist at Lakers-Raptors?
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    Fiat heir Lapo Elkann makes the Lakers' game-winning move – Click above to watch video after the jump
    Lapo Elkann is the grandson of Fiat founder Gianni Agnelli and is said to be heir to several Fiat thrones. While courtside at the Staples Center in Los Angeles watching the Lakers play the ...

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    LeBron James gets free Kia for being NBA MVP, gives it away
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    I'm from Cleveland and the city will stop doing whatever it's doing tonight at 8PM EST to watch the Cavs take on the Atlanta Hawks in Game 1 – Round 2 of the team's 2009 NBA Playoff run. Yesterday's news that LeBron James won the league MVP award added yet another nugget of pride to an ...

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    Kia asks for the rock, buys its way into NBA
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    Close your eyes for a moment and picture the typical form of transportation for an NBA baller. We're assuming that none of you envisioned a Kia, but that's exactly the association that the Korean automaker wants people to make in the future. To that end, it's paid an undisclosed amount of money ...

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    LeBron's infamous HUMMER gets makeover on SPEED
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    click image above for high-res versionAs many of you know, I hail from Cleveland, OH where only two things I know to be certain: the Browns will forever suck and LeBron James will forever be king of the smallest big city in the U.S. We weren't always sure he would become our king, however. James' ...

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    Ssangyong Rexton II introduced in Madrid
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    Admittedly, to North American ears, 'Ssangyong Rexton II' sounds like the sequel to some kind of science fiction monster movie. The reality is that it's the oven-fresh replacement for... wait for it... the Ssangyong Rexton, a popular if ill-styled SUV. Alberto Ballestin (aka 'Our Man in ...

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    New Garmin StreetPilot geared toward North American Asians
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    Garmin, the well-known maker of portable GPS systems and other devices, has announced it will start offering a version of its popular StreetPilot c330 (pictured) that will provide directions in five different Asian languages. The 'StreetPilot c330 Asian Americas', which goes on sale in May, is the ...

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    NBA's Carmelo Anthony to go open-wheel racing with help from KISS' Gene Simmons
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    In news that just about pegged our automotive weirdness meter, USA Today reported Thursday that Denver Nuggets superstar Carmelo Anthony is getting into bed with KISS singer Gene Simmons and the Indy Racing League. Before you get any crazy ideas, we’re quite sure the truth is bizarre ...

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