We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of ne
NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
While there is nothing uncommon about athletes and celebrities showing up in car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard Jeremy Lin and the Volvo XC60 can both be labeled smart, underrated and overlooked, which makes them a great pair for Volvo's latest ad campaign, "The Unexpected Ones."
Earlier reports have proven true. Volvo has officially signed Jeremy Lin to a global endorsement deal, and the New York Knicks point guard will serve as the new Volvo brand ambassador worldwide. Lin will also participate in the company's marketing activities for the next two years. Lin, who holds a degree from Harvard, has risen to international stardom in only his second year in the NBA. Volvo says the athlete's character, intelligence and perseverance all dovetail with the brand's ethos. The S
NBA basketball fans who watched last year's slam dunk contest on All-Star Weekend saw a spectacular dunk by Blake Griffin over a Kia Optima, with an assist from former teammate Baron Davis, who passed Griffin the ball through the sedan's moonroof.
Steve Nash: Phoenix Suns point guard, seven-time NBA All-Star, two-time MVP award winner and true competitor. Just how competitive is Mr. Nash? The man thinks of everything in life as something you can win. Case in point, Nash will push his Toyota Prius to beat an old lady into a parking spot if it means he can chalk up another "victory."
I'm from Cleveland and the city will stop doing whatever it's doing tonight at 8PM EST to watch the Cavs take on the Atlanta Hawks in Game 1 – Round 2 of the team's 2009 NBA Playoff run. Yesterday's news that LeBron James won the league MVP award added yet another nugget of pride to an already large pile of pride nuggets assembled by our beloved Cavaliers this season. Along with a super spiffy trophy that will look great on his mantel, James was also given a brand new Borrego SUV by Kia, s
Close your eyes for a moment and picture the typical form of transportation for an NBA baller. We're assuming that none of you envisioned a Kia, but that's exactly the association that the Korean automaker wants people to make in the future. To that end, it's paid an undisclosed amount of money to buddy up with the NBA and become its official supplier of cars. This paid honor means that Kia can run promotions at the biggest NBA events of the year like the playoffs and the draft, and in return Ki
well-known maker of portable GPS systems and other devices, has announced it will start offering a version of its
popular StreetPilot c330 (pictured) that will provide directions in five different Asian languages. The 'StreetPilot
c330 Asian Americas', which goes on sale in May, is the first in the North American market to offer such capability.
Garmin had developed it in response to census data showing that over six million Asians live in Canada and the U.S.