Beginning in 2015, Mercedes-Benz is revising its nomenclature strategy for many of its models. This isn't shocking news, nor is it anything new in the industry – look at the recent Q-ification of Infiniti, or the forthcoming CT/XT strategy being deployed at Cadillac. But unlike those luxury brands, Mercedes isn't shaking up the whole system, and it's actually (kind of) making things a bit easier to understand. Here's how.
- Steven J. Ewing
- Nov 11, 2014
- Noah Joseph
- Oct 20, 2014
Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 – the one where George Costanza buys a Chrysler LeBaron instead of a Volvo – with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.
- Jeff Sabatini
- Jul 18, 2012
What do we even say about a name like Quoris? (Well, other than "What the heck?") With Kia calling its new flagship, rear-drive sedan the K9 in the Korean domestic market and the Quoris in the rest of the world, we think this promising car has the dubious distinction of having not one, but two of the worst names ever given to a new model.
- Zach Bowman
- Dec 12, 2011
Chrysler left a few fans scratching their heads when the company chose to call its new compact car the Dart. Previous rumors had hinted to the possibility of the resurrection of the Hornet name, but the sporty moniker was nowhere to be found when Dodge showed off a few teaser photos of the Alfa Romeo-based sedan. According to Automotive News, the company built 3.3 million Dart models between 1960 and 1976, and there was a time when nearly every block in the country had at least one Dart sitting
- Steven J. Ewing
- Sep 16, 2011
According to a new report, Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the LR4 and LR2 here in the United States, but overseas, these vehicles are better known as the Discovery and Freelander, respectively.
- Jonathon Ramsey
- Jun 28, 2010
Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in other markets wear letter-number identifiers in South Korea, such as the Optima, known in South Korea as the K5. Others, such as the Soul and Sportage, retain their proper names in South Korea.
- Sam Abuelsamid
- May 13, 2010
Despite the fact it adorns one of the most derided cars on the U.S. market today, the Sebring badge will apparently survive for at least another couple of years. Recent reports had indicated that Chrysler wanted to make a clean break with its refreshed mid-sized sedan later this year by applying the name Nassau, last used on a 2007 concept car.
- Jonathon Ramsey
- Aug 27, 2009
When Jaime Case and Chris Hodges decided to get married, Jaime didn't want the regular run-up filled with fights, dresses, cakes, consultants and huge expenses. So she dreamed up a Wedding Road Trip, the theme of which was "Two people, two months, two hundred friends, one bad economy, one ring, one dress, one car, one life together." Essentially, it would be a trip around these United States – with plenty of rules – to see friends before getting married.
- Dan Roth
- Aug 27, 2007
Resurrecting the Taurus name isn't the only element from Ford's past that Alan Mulally thinks should make a comeback. Despite having one of their best lineups ever and winning accolades, customers have other makes further up on their list. Potential buyers who actually check out what Ford has to offer often come away impressed, and for this reason Mulally is suggesting a return to the "Have You Driven a Ford Lately?" tagline.
- John Neff
- Jul 24, 2006
Will a Lincoln by any other name sell as sweetly?
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