naming rights

We want to be in that number when the Saints go marching in. And so does Mercedes-Benz, apparently, as the German automaker has acquired the naming rights to the stadium where the New Orleans football team plays. The deal will see the recently renovated stadium (which is also set to host the ...

Say what you will about the state of Formula 1 racing today, but at least when the day is done, there's a winner and there are losers. The drawn-out legal battle between Group Lotus and Team Lotus, however, has come to a rather anticlimactic resolution. As you may recall, Group Lotus (that is, ...

Imagine, if you will, that every motorsport discipline can be equated to one kind of alcohol or another. Formula One might be champagne. NASCAR, moonshine, or maybe a case of domestic light beer. ...