Technology can be a fickle thing for automotive companies. Done right, tech can help sell cars. Done badly, and tech can sink a whole company's image.
It's no secret Ford wanted Sync to become a sought-after value add for consumers, but it's probably news even to The Blue Oval just how much its desires have come true. From 2008 to 2009 the company's revenue per unit climbed from about $22,900 to $26,100, a 14 percent increase. Ford's VP of product Derek Kuzak said a third of that, about $1,000 per car, was due to newly available tech options.
- Volvo shoots for self-drivers by 2021
- Jeep spends $1 billion on factories
- Find Parts & Accessories for your vehicle!
- Obama rolls out new EV plan
- Infiniti dealers ranked best, Tesla worst
- Compare Volvo XC90 and Lincoln MKX