Current Ford CEO Mark Fields allegedly cracked his Edge's infotainment screen in frustration after yet another MyFord Touch error.
MyFord Touch has been among the most widely disdained automotive infotainment systems on the market, practically since its introduction in 2010. Consumer Reports was among the most vocal critics, all but advocating its lynching by an angry mob armed with torches and pitchforks. Not surprisingly, then, after such a critical walloping, Ford has finally decided to say goodbye to the unloved tech, declaring the end of MyFord Touch branding in favor of Sync 3 for its upcoming, all-new system.
When Don Butler made the decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler – a virtual General Motors lifer after spending nearly 30 years with the company – would end up. Turns out he took a trip to Dearborn.
Does it seem that Consumer Reports never has anything nice to say about infotainment systems? Well, the problem could be even worse than you think. After talking to CR, Wards Auto says that problems with infotainment systems could be underreported because some customers don't use the systems to their fullest potential.
Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Ford hasn't had the best luck with its MyFord Touch and Sync systems, as the finicky infotainment system has been subject to a critical whooping while customer issues have helped sink Ford's IQS scores. The automaker has made a concerted effort, though, to try and fix MyFord Touch. And while the results have been mixed, The Blue Oval is hoping its latest free update, set to go live next week, will make things better.
A national law firm, Hagens Berman Sobol Shapiro LLP, has filed a proposed class action lawsuit whose presupposition is that MyFord Touch is defective. Specifically, the complaint states that the system – as well as the MyLincoln Touch and MyMercury Touch clones – often freeze, fail to respond to voice or touch commands and have issues connecting to mobile phones.
Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
Automakers rolled out the red carpet for Hollywood debuts of their latest concepts and new models at the 2012 Los Angeles Auto Show. This year we noticed that a bit of the tech you'd expect from CES seemed to be invading the space--much like automakers are invading CES. There was a connected car consortium display on the ground floor, along with the futuristic Design Challenge and all around news about upcoming technologies for 2013 and beyond.
There is no doubt that Ford has had its hands full fielding complaints with its MyFord Touch and MyLincoln Touch systems these days, but looking to keep its customers happy, Ford is once again upgrading its infotainment systems and extending the warranties. Despite having just sent out updates for its systems back in March, Automotive News says that customers are still complaining about the speed and ease of use.
Ford took the wraps off its refreshed Fiesta at the Paris Motor Show, but we'll have to wait to see our version of the car debut in Los Angeles a little bit later in the week. Until then, Ford has made it official that the 2014 Fiesta will be available with the MyFord Touch infotainment system. Differing from the global version of the new Fiesta unveiled in September, we can see that the US interior will get a much larger screen and fewer center stack buttons and controls.
220Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]
It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of
MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even after a 2013 model year update, it "won't change our commitment to being a leader in infotainment. We want to be the best at it even if it means we have to improve the usability forever."
Sure, there are more plug-in cars on the market this year than last, but there's another big sign that EVs are here to say: the rapid growth of charging stations. Ford, which is promoting its updated MyFord Mobile app, says that the U.S. Department of Energy currently counts 9,445 public stations in the U.S., mostly clustered along the coasts, in Michigan and Texas. Two-and-a-half-years ago, at the end of 2009, there were just 2,500 such stations. In fact, Ford says 6,000 have been added in the
Ford has been ahead of the curve when it comes to driver distraction – in both inviting potential sources of distraction into the car and then offering technological solutions to help keep drivers focused on the road. Ford's Sync and MyFord Touch systems are happy to make phone calls, play music from your phone, run smartphone apps, read text messages aloud, and allows you to manage almost all of it via voice activation.
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