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Ford's $80 million marketing blitz for the Edge: Will it work?

Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ideasfromtheedge.msn.com to host a website community that alerts visitors to events in 25 cities that will promote the Edge. In the deal, MSN.com is reportedly guaranteeing an undisclosed amount of traffic to the site, which it will likely generate ... Read more →

Volvo joins Lincoln in social network marketing Stuart Waterman

No sooner did we post about Lincoln's viral marketing on MySpace, than we came across a Volvo effort on MSN Spaces. Not much to tell, but it appears to be the start of some sort of treasure hunt to ...

Ford's $80 million marketing blitz for the Edge: Will it work? 3 years ago on Autoblog

Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ...

Volvo joins Lincoln in social network marketing 3 years ago on Autoblog

No sooner did we post about Lincoln's viral marketing on MySpace, than we came across a Volvo effort on MSN Spaces. Not much to tell, but it appears to be the start of some sort of treasure hunt to find the one-of-a-kind Volvo currently residing in the shipping container above. The "Pirates of the ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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