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Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ideasfromtheedge.msn.com to host a website community that alerts visitors to events in 25 cities that will promote the Edge. In the deal, MSN.com is reportedly guaranteeing an undisclosed amount of traf

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No sooner did we post about Lincoln's viral marketing on MySpace, than we came across a Volvo effort on MSN Spaces.

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