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Ford's $80 million marketing blitz for the Edge: Will it work?
Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ideasfromtheedge.msn.com to host a website community that alerts visitors to events in 25 cities that will promote the Edge. In the deal, MSN.com is reportedly guaranteeing an undisclosed amount of traffic to the site, which it will likely generate ... Read more →
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Ford's $80 million marketing blitz for the Edge: Will it work? 2 years ago on Autoblog
Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ...
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