3 Articles
1 / 1
46Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.

49Lack of 35mm film, replacement parts putting hurt on America's drive-ins [w/poll]

Drive-in movie theaters turn 80 years old this summer, and, soon, they might die of old age. There are only 360 drive-in theaters left in the US – down from 4,000 at their peak in 1958 – and the 35-millimeter film projectors that they use to screen movies are quickly losing support from studios, which have switched to digital methods of capturing pictures.

1 / 1