We've all have that friend-of-a-friend-of-a-friend who fought the law over an erroneous speeding ticket, but do you know anyone who's put their smartphone on the stand to prove their innocence? Well, you do now.
From its headquarters in Maranello, Ferrari has traditionally operated two divisions: one that makes exquisite road cars, and another that competes in motorsports. More recently, however, a third division has emerged, with the responsibility of conducting the company's ever-increasing marketing enterprise. The Global Branding Division itself seems to be following two tracks: licensing products as exclusive as the road cars and targeted towards their owners, and marketing merchandise to the Scude
Rand McNally & Company, North America's biggest commercial map company, is rolling out a turn-by-turn, voice-guided navigation service for GPS-enabled mobile phones. Curiously named MONA (for MObile NAvigator), the service costs $9.99 a month.
Pininfarina has signed a deal with Motorla to design cellular phones for the company over the next
three years. The design house, famous for penning Ferraris and Maseratis, will put ten designers on the job of making
mobiles as sleek and sexy as their automotive counterparts. The design house had been dealing with the phonemaker via a
short-term agreement under which it tendered two designs per month. Interestingly, cell phones design now makes up
30-percent of Pininfarina's non-automotive
Motorola recently announced its intention to launch
something called iRadio that will combine hundreds of commercial-free internet radio channels and your own personal
music collection. The “solution” will allow you to enjoy your music at home, in your car or while
hoofin’ it. iRadio will utilize high-speed internet, Bluetooth technology and a mobile phone to create a
continuous listening experience. The company’s example is that you can start a song on your car radio exa