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Motorboards: Craziest MINI promotion yet.
BMW's MINI brand has never had a big advertising budget, but everyone would agree it's ad agency knows how to stretch a dollar. The latest promotion from MINI is a program called Motorby that takes interactivity at 60 mph to new heights. According to MotoringFile.com, a large MINI enthusiast/news site, select MINI owners were recently email an invitation to join the Motorby campaign, whereby they give MINI some scraps of info about themselves and are then sent a special key fob in the mail. Special billboards called Motorboards have been set ... Read more →
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Motorboards: Craziest MINI promotion yet. 2 years ago on Autoblog
BMW's MINI brand has never had a big advertising budget, but everyone would agree it's ad agency knows how to stretch a dollar. The latest promotion from MINI is a program called Motorby that takes interactivity at 60 mph to new heights. According to MotoringFile.com, a large MINI enthusiast/news ...
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