Back in January, Chrysler opened Motor Village in downtown Los Angeles. The hope was that the automaker could create a modern dealership with a customer-focused mission that would help increase market share in LA. Instead, the dealership is costing Chrysler nearly a million dollars.
It's official, folks. Motor Village LA, the posh dealership in downtown Los Angeles that Chrysler opened in California to serve as a showcase buying experience and test bed for innovative new Chrysler, Dodge, Ram, Jeep and Fiat stores, has been sold.
Automotive News reports that the California Department of Motor Vehicles may still seek to fine Chrysler even after the automaker reached an agreement to sell its factory-owned Los Angeles dealership. Chrysler garnered the ire of the DMV by infringing on California franchise laws, though the automaker hoped to avoid any censure by selling its Motor Village of Los Angeles showroom. Now, CDMV is reportedly saying that the company made false statements regarding the dealership's ownership. If a set
Chrysler is reportedly looking into selling Motor Village, its prized company-owned downtown LA dealership, to settle a dispute with franchise Chrysler dealers. According to California state law, a company-owned dealership cannot reside anywhere within a 10-mile radius of a franchise dealer. Chrysler's prized Motor Village is within 10 miles of three franchise dealers.