Three years ago, Morgan reintroduced the Three Wheeler after a hiatus of almost six decades. While the family-owned British automaker initially planned to only make 400 or 500 of the trike roadsters, it quickly emerged as its most popular model.
Evo is back at it with its car-versus-bike races, following up on the all-British Jaguar/Triumph battle from last weekend with an (almost) all-BMW affair, pitting the German brand's stylish and vintage-looking R Nine T against the British-built, BMW-powered Morgan Plus 8 Speedster.
Morgan has been around for 105 years, and still builds its cars largely the way it has from the beginning. So seeing a new Morgan debut is a bit of a rarity, but that's what we have in front of us here.
The Morgan Three-Wheeler certainly isn't the fastest performance vehicle money can buy, but it might be one of the coolest. With its V-twin engine hanging out front and styling like nothing else on the road, it draws stares from anyone who sees it and likely a lot of grins from the driver too. As fun as it may be, the quirky roadster is being hit with another brake-related recall, and this one is nearly as absurd as the last.
The Morgan Motor Company is the consummate automotive industry survivor. While a name like Triumph is fading, Morgan is still is in business building a relatively small number of sports cars annually. This year is a big milestone for the company. Its Pickersleigh Road factory in England has been building cars for the last 100 years. To celebrate the centenary, Morgan is launching the new Plus 8 Speedster.
Morgan is really pretty good at making nifty little videos that showcase the nifty little car company it is. The English fashioner of wood-framed automobiles and three-wheeled jitneys has done it again in commemoration of more than 100 years building cars at its factory in Pickersleigh.
While its lightweight roadsters can give both driver and passenger the sensation of speed with the wind rushing through their hair, things at the Morgan Motor Company tend to move rather slowly. The company has been around for over a hundred years, and still produces most of its models the way it always has. So when it announces even the most minor revisions to one of them, it's a relative revolution – even if it's not likely to make many headlines.
Porsche is often mocked for only slightly evolving the look of the 911 over its 50 years of history, but compared to the cars from the Morgan Motor Company, the Germans look like constant innovators. For the 2014 Geneva Motor Show, Morgan plans to bring the most powerful version of its Plus 4 ever, along with the upgraded 2014 Three Wheeler.
There are any number of adjectives we could come up with to describe the Morgan 3 Wheeler – fun, exotic, playful, retro – but we'd never have thought to compare it to a horse. Interestingly, that's exactly what the blokes from XCAR in the UK came up with while testing out the little British V-twin-powered plaything.
Whether the board of the Morgan Motor Company was justified or not in ousting its former chief executive from its ranks, you could understand that Charles Morgan might take a defiant stand. He is, after all, the grandson of the company's founder, and before the board stepped in, it was his show to run. But don't expect Charles to be starting up a rival outfit any time soon.
The Morgan 3 Wheeler has a special sort of universal appeal: many people will admire it, but only a few will actually buy one. Case in point, Morgan says in a November press release that 1,000 of the 25,950-pound ($41,917) vehicles have been delivered to customers since it was introduced in 2011, and the retro trike is Morgan's top seller.
You'll want to watch this video because it features the Morgan Threewheeler, the Harley V-twin-powered bathtub that sends the Autoblog office into a collective tizzy every time it's mentioned. But there's a much better reason to watch the latest from Xcar than the awesome, motorcycle-powered Morgan.
In case you haven't been following, there's been a bit of an upheaval in the ranks of a small British automaker – cottage industry, really – called Morgan. The company is known for making retro sports cars just like they've been doing for the past century – sometimes with wooden frames or three wheels – and it's always been run by members of the Morgan family. Only a couple of weeks ago, the board kicked out the founder's grandson and successor Charles Morgan.
If you've been following the news of Charles Morgan's dismissal from the Morgan Motor Company his grandfather founded over a century ago, and wondered why the family-owned company was letting him go, here's the answer.
When a company is wholly owned by one family, you'd think it would be fairly easy for that family to retain control over said company. But in an odd turn of events, Charles Morgan has been ousted as head of the Morgan Motor Company.
The National Highway Traffic Safety Administration is recalling 139 Morgan 3 Wheelers, built between October 2012 and July 2013. The recall relates to issues with the brake fluid reservoir, which despite the serious function, is being brought in for quite a silly reason.
Morgan has rolled out a V6 Roadster and a 3 Wheeler inspired by the UK's legendary Brooklands racing circuit. Each limited to 50 units, the new specials are "designed to celebrate the ancestry of British racing cars and their styling" with special color combinations, satin finishes and detailing.
As a glorious rolling anachronism in a line of other rolling anachronisms, we're not surprised that the Morgan 3 Wheeler has found a small but fervent following. But even Morgan execs probably didn't see this coming: the trike is outselling all of the brand's other models – and not by a little bit. According to Autocar, the 3 Wheeler itself will account for over 600 units this year, outshining the sales ledgers of the 4/4, Plus 4 and Roadster models, as well as the Plus 8 and modern-look A
If you listen to the accountants of the world, the Morgan Aero Coupe simply shouldn't exist. With a production run of around 100 units, this car is the very definition of boutique. It reeks of nonsensical transportation. It isn't the fastest. It doesn't handle the best. It isn't even the most luxurious. As such, there simply isn't a business case for the car on paper. Count us among the thankful that human desire has nothing to do logic. XCAR recently took the time to get personal with the Aero
YouTuber and car-fan extraordinaire Shmee probably had very little trouble tracking down the Top Gear film crew recently, as the group was putting together an episode that could accurately be described as "excessive." With its flag-waving (literally) Best of British theme, the TG guys gathered a jaw-dropping array of British cars, and parked them all right in front of Buckingham Palace to make extra sure that the point was driven home.