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Well at least we now know why Ken Block "just ain't care" about smashing up his Ford Fiesta rally car recently. It's because he's getting a full brand makeover including a new team name, new paint scheme and even a new headquarters. Formerly known as Monster World Rally Team, Block and his Fiesta will now be competing under the Hoonigan Racing Division name, which is based out of a new 12,000 square foot facility located in Park City, UT.

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You know you want another one of Ken Block's trademark hoonage videos, don't you? Of course you do. And so we're glad to oblige. But, Ken Block being Ken Block, "just another" video wouldn't do. No, he and his crew at the Monster World Rally Team have to make each episode count. And that requires a certain measure of creativity.

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Being Ken Block has got to be a lot of fun, but like any other life, it has its share of problems. In Ken's case, he's actively involved in a number of rally disciplines, each of which has its own parameters and requires its own type of car. Solution: the Ford Fiesta HFHV.

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Ken Block testing the Ford Rally Focus before last weekend's Rally Mexico – Click above to watch video after the jump

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2010 Monster World Rally Team Ford Fiesta – Click above for high-res image gallery

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