Pandora may be becoming a standard on every major OEM infotainment system, but all-you-can-eat subscription music services haven't gained the same momentum or widespread adoption. MOG is aiming to change that with automotive partnerships with BMW and Mini, but its just-announced tie-up with Aha Radio extends MOG's reach even further, and it has wider implications – not just for the on-demand music service, but for Aha Radio as a whole.
For music listeners, streaming music services are becoming much more important. So, of course the automakers want in--after all, more OEMs are turning to technology as a main driver of new customers. BMW, wanting to stay ahead of the curve, just announced that MOG will be making an appearance on their BMW ConnectedDrive vehicles.
Automakers (except for Volkswagen and Daimler) have shown strong support for the 2025 Corporate Average Fuel Economy (CAFE) standard of 54.5 miles per gallon. So, it's time to start gearing up for an onslaught of plug-in vehicles, right? Wrong, says some industry experts.
Here's your fun fact of the day: 80% of music listening happens inside the car. That, according to Mog CEO David Hyman, is why most music subscription services – from Rdio to Rhapsody – haven't gained much traction with consumers. However, that's set to change with the introduction of Mog for Mini.
Until Spotify irons out its arrangements with U.S. record labels, audiophiles looking to access their music through the cloud are left with two options: Rdio and Mog. But the decision to choose Mog over its rivals just got a little easier – assuming you own a Mini.