modernista

It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan ...

UPDATE: Our man Matt sent us over this link to the media site for Caddy's new ad campaign "Life, Liberty and the Pursuit" which has the two ads, plus a making of. Enjoy and thanks Matt!Modernista has officially taken the reigns of Cadillac's advertising campaign and the fruits of their labor have ...

It seems that a small, but vocal contingent of TV viewers found a recent ad for the Hummer H3 to be offensive enough to make some phone calls and in turn, cause some tweaking.The ad in question, for those of you who didn't see the spot, depicts two gentlemen crossing each other's paths at the ...

By now we've all heard that Cadillac's new marketing agency, Modernista, is dumping the Led Zeppelin-themed "Break Through" campaign. Well, Automotive News is reporting that those boomer-targeted ads will be replaced by a campaign targeting "alphas," "hot moms" and "move-ups," as GM tries to "put a ...