modernista


Cadillac kicks current ad agency to the curb, seeking new suitors

It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan Nesbitt, the brand is looking for a new agency and Modernista! "has elected not to participate" in the search. There have been various reasons given for the split. An agency rep said it was down to "creative and strategic differences." Another report said it was about fees and Cadillac not being able to stick with a ... Read more →

New Cadillac ad campaign goes live Damon Lavrinc

UPDATE: Our man Matt sent us over this link to the media site for Caddy's new ad campaign "Life, Liberty and the Pursuit" which has the two ads, plus a making of. Enjoy and thanks Matt! Modernista ...

Restore your manhood: Hummer ad revised Damon Lavrinc

It seems that a small, but vocal contingent of TV viewers found a recent ad for the Hummer H3 to be offensive enough to make some phone calls and in turn, cause some tweaking. The ad in question, for ...

New Cadillac marketing campaign aiming to create "lust" Stuart Waterman

By now we've all heard that Cadillac's new marketing agency, Modernista, is dumping the Led Zeppelin-themed "Break Through" campaign. Well, Automotive News is reporting that those boomer-targeted ads ...

Cadillac kicks current ad agency to the curb, seeking new suitors 2 months ago on Autoblog

It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan Nesbitt, the brand is looking for a new agency and Modernista! "has ...

New Cadillac ad campaign goes live 3 years ago on Autoblog

UPDATE: Our man Matt sent us over this link to the media site for Caddy's new ad campaign "Life, Liberty and the Pursuit" which has the two ads, plus a making of. Enjoy and thanks Matt! Modernista has officially taken the reigns of Cadillac's advertising campaign and the fruits of their labor have ...

Restore your manhood: Hummer ad revised 3 years ago on Autoblog

It seems that a small, but vocal contingent of TV viewers found a recent ad for the Hummer H3 to be offensive enough to make some phone calls and in turn, cause some tweaking. The ad in question, for those of you who didn't see the spot, depicts two gentlemen crossing each other's paths at the ...

New Cadillac marketing campaign aiming to create "lust" 3 years ago on Autoblog

By now we've all heard that Cadillac's new marketing agency, Modernista, is dumping the Led Zeppelin-themed "Break Through" campaign. Well, Automotive News is reporting that those boomer-targeted ads will be replaced by a campaign targeting "alphas," "hot moms" and "move-ups," as GM tries to "put a ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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