Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Lincoln prepping MKZ re-launch?]]>http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/#commentsFiled under: , , , ,

2013 Lincoln MKZ front three-quarter view, deep red

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.

The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.

According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Lincoln prepping MKZ re-launch? originally appeared on Autoblog on Thu, 04 Apr 2013 11:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzlincolnlincoln launchlincoln mkzmkzmkz launchThu, 04 Apr 2013 11:32:00 EST http://www.autoblog.com/feed/20526976/article-comments.xml http://www.autoblog.com/feed/2013/04/04/lincoln-prepping-mkz-re-launch/20526976/article-detail.xml 20526976 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg <![CDATA[Lincoln dealers frustrated over slow MKZ production ramp-up]]>http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/#commentsFiled under: , , ,

2013 Lincoln MKZ in deep red - front three-quarter view

Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly Super Bowl earlier this month.

Pity, then, that Lincoln dealers don't have enough MKZs to sell. According to The Detroit News, parent company Ford has spent a good portion of its time at this week's National Automobile Dealers Association meeting in Florida attempting to pacify upset dealers who don't have enough examples of the pivotal new vehicle in stock.

As the DetNews notes, Lincoln only sold 453 MKZs last month, a whopping 73-percent decrease over the same period last year when the sedan's predecessor was on sale. In fact, the stunted supply had enough impact that Lincoln's January figures worked out to a 32-year low for the brand, just as it's trying to get back on its feet. This, despite the fact that the MKZ is said to have the biggest number of pre-orders in the marque's history.

According to Bloomberg reports earlier this month, the slow distribution issue is because workers are taking pains to conduct quality checks on vehicles as they roll off the line at its Hermosillo, Mexico assembly plant. In fact, the company is shipping some of the vehicles to a factory in Flat Rock, Michigan for closer inspection. According to industry analysts, Ford is likely looking to avoid the quality and resultant recall issues that have dogged recent launches including its Escape crossover and Fusion sedan, a model with which the MKZ shares a great deal under the skin.

Ford expects dealers to have adequate supplies of the midsize luxury car by early April, at which point we hope the company's marketing coffers will still be full enough to take advantage of having cars in showrooms.

Lincoln dealers frustrated over slow MKZ production ramp-up originally appeared on Autoblog on Tue, 12 Feb 2013 17:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzlincolnmkzmkz productionnadaproduction shortageshortageTue, 12 Feb 2013 17:30:00 EST http://www.autoblog.com/feed/20458643/article-comments.xml http://www.autoblog.com/feed/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/20458643/article-detail.xml 20458643 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg <![CDATA[Lincoln's second, more traditional, Super Bowl commercial]]>http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#commentsFiled under: , , , ,

Lincoln Super Bowl ad

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.

If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Continue reading Lincoln's second, more traditional, Super Bowl commercial

Lincoln's second, more traditional, Super Bowl commercial originally appeared on Autoblog on Sat, 02 Feb 2013 19:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommerciallincolnmkzsuper bowlsuper bowl car commercialssuper bowl commercialsvideovideosyoutubeSat, 02 Feb 2013 19:03:00 EST http://www.autoblog.com/feed/20446876/article-comments.xml http://www.autoblog.com/feed/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/20446876/article-detail.xml 20446876 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix.jpg <![CDATA[Lincoln takes to the Super Bowl with Twitter schizophrenia]]>http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/#commentsFiled under: , , , ,



Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.

Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.

AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Continue reading Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln takes to the Super Bowl with Twitter schizophrenia originally appeared on Autoblog on Fri, 01 Feb 2013 15:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lincolnlincoln mkzlincoln super bowl adlincoln super bowl commercialmkzsuper bowlsuper bowl adsuper bowl commercialsFri, 01 Feb 2013 15:32:00 EST http://www.autoblog.com/feed/20445812/article-comments.xml http://www.autoblog.com/feed/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/20445812/article-detail.xml 20445812 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628.jpg <![CDATA[NHTSA upgrades Ford floor mat unintended acceleration probe]]>http://www.autoblog.com/2012/12/17/nhtsa-upgrades-ford-floor-mat-unintended-acceleration-probe/http://www.autoblog.com/2012/12/17/nhtsa-upgrades-ford-floor-mat-unintended-acceleration-probe/http://www.autoblog.com/2012/12/17/nhtsa-upgrades-ford-floor-mat-unintended-acceleration-probe/#commentsFiled under: , , , ,

Ford badge

According to a Bloomberg report, the National Highway Traffic Safety Administration has upgraded an investigation into complaints of unintended acceleration lodged against Ford vehicles. The investigation began in June of 2010 when just three complaints had been received and it only concerned the Ford Fusion and Mercury Milan, but this was at a time when the phrase "unintended acceleration" made grown men go pale. With 49 additional complaints received since then, the investigation has been reclassified as an engineering analysis - the last phase before a recall - and it has been expanded to include the Lincoln MKZ, making for a total of "around 480,000" units affected between the three sedans from the 2008 to 2010 model years.

The ostensible cause is that floor mats are trapping the accelerator pedal, but according to a Ford statement at the time, the entrapment is due to owners placing the optional all-weather floor mats, or aftermarket floor mats, on top of the car's standard floor mats. NHTSA has backed up that assessment, pinning the blame on "unsecured or double stacked floor mats."

On the face of it, it would appear that NHTSA has upgraded the status not because of Ford's error, but owner error, and Ford has stated publicly that it is "disappointed" in NHTSA's move. On top of NHTSA still being skittish after that other unintended acceleration debacle, it could be seen to be taking its time investigating all of the variables: it's reported that Ford changed its accelerator pedal design in 2010, a "heel blocker" in the floorpan has been considered a potential culprit in how the floor mats could be trapping the pedal, some drivers have said the floor mats weren't anywhere near the pedal, and according to a report in the LA Times, in "a letter sent by Ford to NHTSA in August 2010, the automaker said it found three injuries and one fatality that 'may have resulted from the alleged defect.'"

If that last part is true, that's strange enough by itself; in June 2010 there were apparently only three complaints in total, but two months later Ford was supposedly saying there might - let's emphasize might - be three injuries and a death involved. This sounds like the kind of thing that could take a while to sort out. Ford has said it is cooperating fully with the investigation.

NHTSA upgrades Ford floor mat unintended acceleration probe originally appeared on Autoblog on Mon, 17 Dec 2012 08:27:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>engineering analysisfordfusioninvestigationlincolnmercurymilanmkzNational Highway Traffic Safety Administrationnhtsaunintended accelerationMon, 17 Dec 2012 08:27:00 EST http://www.autoblog.com/feed/20404352/article-comments.xml http://www.autoblog.com/feed/2012/12/17/nhtsa-upgrades-ford-floor-mat-unintended-acceleration-probe/20404352/article-detail.xml 20404352 http://www.blogcdn.com/www.autoblog.com/media/2012/12/ford-badge_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/ford-badge.jpg <![CDATA[2013 Lincoln MKZ [w/video]]]>http://www.autoblog.com/2012/12/07/2013-lincoln-mkz-first-drive-review-video/http://www.autoblog.com/2012/12/07/2013-lincoln-mkz-first-drive-review-video/http://www.autoblog.com/2012/12/07/2013-lincoln-mkz-first-drive-review-video/#commentsFiled under: , , ,

Rebranding When Reinvention Is Requisite

2013 Lincoln MKZ

Lincoln - pardon us, the Lincoln Motor Company - assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.

Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans - each an established, accomplished player.

But Lincoln sees opportunity in the segment. They feel that today's customers, with values shaped by the recession, are open to new brands and experiences. Shoppers are seeking unique products and experiences (e.g., a more intimate dealer relationship) to substantiate the additional cost of a premium vehicle. With Ford firmly supporting its back, Lincoln is betting its future on product design, quality and an improved ownership experience.

Continue reading 2013 Lincoln MKZ [w/video]

2013 Lincoln MKZ [w/video] originally appeared on Autoblog on Fri, 07 Dec 2012 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkz2013+lincoln+mkz+hybrid2013+mkz2013lincolnmkzhybrid2013mkzfeaturedfirst driveFirstDrivelincolnlincoln+mkzlincoln+mkz+2013lincolnmkzlincolnmkz2013mkzthe lincoln motor companyFri, 07 Dec 2012 11:57:00 EST http://www.autoblog.com/feed/20396608/article-comments.xml http://www.autoblog.com/feed/2012/12/07/2013-lincoln-mkz-first-drive-review-video/20396608/article-detail.xml 20396608 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg <![CDATA[RWD Lincolns are coming, fate depends partly on MKZ success]]>http://www.autoblog.com/2012/12/04/rwd-lincolns-are-coming-fate-depends-partly-on-mkz-success/http://www.autoblog.com/2012/12/04/rwd-lincolns-are-coming-fate-depends-partly-on-mkz-success/http://www.autoblog.com/2012/12/04/rwd-lincolns-are-coming-fate-depends-partly-on-mkz-success/#commentsFiled under: , ,



The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.

Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.

But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

These plans sound bold and optimistic, but they all hinge on the performance of the MKZ. Ford CEO Alan Mulally has not been shy about the possibility of abandoning Lincoln if things don't turn around soon. Currently the only all-new product in the brand's stable is the MKS, and it will need to be an immediate sales success for any talk of any future product to come to fruition.

RWD Lincolns are coming, fate depends partly on MKZ success originally appeared on Autoblog on Tue, 04 Dec 2012 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzalan mulallyfordford mustanglincolnmkzmulallymustangTue, 04 Dec 2012 11:01:00 EST http://www.autoblog.com/feed/20392966/article-comments.xml http://www.autoblog.com/feed/2012/12/04/rwd-lincolns-are-coming-fate-depends-partly-on-mkz-success/20392966/article-detail.xml 20392966 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-new-york-2012_thumbnail.jpeg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-new-york-2012.jpeg <![CDATA[Lincoln and MKZ propose brand reinvention]]>http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/#commentsFiled under: , , , ,



Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.

Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.

The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Continue reading Lincoln and MKZ propose brand reinvention

Lincoln and MKZ propose brand reinvention originally appeared on Autoblog on Mon, 03 Dec 2012 13:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzadlincolnlincoln motor companymkzMon, 03 Dec 2012 13:29:00 EST http://www.autoblog.com/feed/20392811/article-comments.xml http://www.autoblog.com/feed/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/20392811/article-detail.xml 20392811 http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-motor-company-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-motor-company-628.jpg <![CDATA[Lincoln video teases new things to come... but what?]]>http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/#commentsFiled under: , , ,

Lincoln Teaser

Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.

What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model - noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).

Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.

Continue reading Lincoln video teases new things to come... but what?

Lincoln video teases new things to come... but what? originally appeared on Autoblog on Sun, 02 Dec 2012 19:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>coupelincolnlincoln coupelincoln mkzlincoln teasermkzteaservideoSun, 02 Dec 2012 19:02:00 EST http://www.autoblog.com/feed/20392484/article-comments.xml http://www.autoblog.com/feed/2012/12/02/lincoln-video-teases-new-things-to-come/20392484/article-detail.xml 20392484 http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-teaser-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-teaser-628.jpg <![CDATA[Ford's Farley addresses 'the burden of being Lincoln']]>http://www.autoblog.com/2012/09/11/fords-farley-addresses-the-burden-of-being-lincoln/http://www.autoblog.com/2012/09/11/fords-farley-addresses-the-burden-of-being-lincoln/http://www.autoblog.com/2012/09/11/fords-farley-addresses-the-burden-of-being-lincoln/#commentsFiled under: , ,

2013 Lincoln MKZ on show stand - front three-quarter view

For at least two years, the plot lines concerning Lincoln have been "How much longer until Ford kills it?" and then "How much longer until Ford turns it around?" We were told that the 2013 MKZ would begin the resurrection of a brand that many felt nostalgia for, but not love (not unlike Cadillac of not so long ago). But Lincoln knows it can't get back in the good books with just one new model; Ford's global marketing chief, Jim Farley, clued Automotive News into the lengths Lincoln will go to get customers' attentions again.

Calling it "the burden of being Lincoln," Farley said that the company's duty is to "remove any barrier that would prevent people from considering a Lincoln, taking a test drive and deciding to buy." That means a "massive" and experiential marketing campaign called, in the interim, "Reimagined," that not only wants to make the case for the brand and its cars but give consumers plenty of ways to get into those cars and drive them. Perhaps most importantly, the campaign aims to do this with younger consumers: 65 is the average age of the Lincoln owner, Farley would like to get that particular demographic way down to the 35-50 bracket.

In attempt to make the most of every interaction, Farley said Lincoln will inaugurate at 24/7 "concierge service" that offers live sales reps to help customers build and price an MKZ. It will also rebrand itself Lincoln Motor Company, which is a bit of a head-scratcher, but apparently they've determined that that's what will resonate better with the "cultural progressive magicians" and "agile visionaries" in the 35-50 age group they're after. The push will commence with a music performance on November 26, around the time of the Los Angeles Auto Show. We don't have details on the event yet, but it will be live-streamed on the website that's home for the campaign.

Ford's Farley addresses 'the burden of being Lincoln' originally appeared on Autoblog on Tue, 11 Sep 2012 11:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzadvertisingfordjim farleylincolnlincoln motor companylos angelesmarketingmkzreimaginedTue, 11 Sep 2012 11:31:00 EST http://www.autoblog.com/feed/20320319/article-comments.xml http://www.autoblog.com/feed/2012/09/11/fords-farley-addresses-the-burden-of-being-lincoln/20320319/article-detail.xml 20320319 http://www.blogcdn.com/www.autoblog.com/media/2012/09/mkzcampaignfarley_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/09/mkzcampaignfarley.jpg <![CDATA[Lincoln headed to China in 2014]]>http://www.autoblog.com/2012/08/28/lincoln-headed-to-china-in-2014/http://www.autoblog.com/2012/08/28/lincoln-headed-to-china-in-2014/http://www.autoblog.com/2012/08/28/lincoln-headed-to-china-in-2014/#commentsFiled under: , ,

2013 Lincoln MKZ - live on show stand

Buick has done well for itself in the Chinese auto market, and now Ford Motor Company is hoping it can find a similar success by introducing Lincoln to the growing market. Starting during the second half of 2014, Lincoln will begin selling its cars in China through a dealer network that will deliver a personalized brand experience.

By the end of this decade, Lincoln says that the market for luxury cars in China will not only be larger than that of the United States, but it also expects this segment to account for around 2.7 million sales annually. Aside from Buick, other luxury brands doing well in China include Audi, BMW and Mercedes-Benz, and Lincoln hopes it can attract buyers looking to show off their wealth and enjoy cars specifically tailored to this market. While Lincoln is not elaborating on what kind of tailoring it plans to deliver, it could easily mean that the automaker is expecting to offer market-specific, long-wheelbase models as is the case with other luxury automakers on sale in China.

While it isn't clear which cars will be offered in the Chinese market, we can almost guarantee that the lineup will include the completely redesigned 2013 Lincoln MKZ. In addition to the Lincolns, Ford is also increasing its presence in China with the introduction of 15 new Blue Oval vehicles (and 20 new powertrains) by 2015. Ford is also investing into production facilities in China including five new plants which is expected to help it increase its global sales to eight million total units within the next few years.

Scroll down for Lincoln's official press release.

Continue reading Lincoln headed to China in 2014

Lincoln headed to China in 2014 originally appeared on Autoblog on Tue, 28 Aug 2012 13:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzchinachinese carsford motor companylincolnluxury cars in chinamkzTue, 28 Aug 2012 13:44:00 EST http://www.autoblog.com/feed/20310691/article-comments.xml http://www.autoblog.com/feed/2012/08/28/lincoln-headed-to-china-in-2014/20310691/article-detail.xml 20310691 http://www.blogcdn.com/www.autoblog.com/media/2012/04/2013-lincoln-mkz-ny_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/2013-lincoln-mkz-ny.jpg <![CDATA[Lincoln to focus on volume models, not halo car]]>http://www.autoblog.com/2012/08/15/lincoln-to-focus-on-volume-models-not-halo-car/http://www.autoblog.com/2012/08/15/lincoln-to-focus-on-volume-models-not-halo-car/http://www.autoblog.com/2012/08/15/lincoln-to-focus-on-volume-models-not-halo-car/#commentsFiled under: , , , ,



There's profits in numbers.

That's going to be the approach to new vehicles at Lincoln, Automotive News says. Lincoln will focus on high-volume vehicles instead of low-selling flagships and halo vehicles. That means a steady diet of alphabet soup loaded with MKZ's, MKX's and MKS's for dealers and no more fancy flagships or other vehicles that don't meet the volume metric. We'd rule out high-performance sport cars as well, but Lincoln, by definition, rules that out.

Those big-ticket vehicles costs hundreds of millions of dollars to develop, and, while they may bolster a brand's reputation, they wouldn't help Lincoln's bottom line. So the next big Lincoln to arrive will be a compact car known as the MKC. Then we'll see redos of the MKX, MKT, MKS and Navigator.

Dumping high-level aspirations may reek of desperation, but for Lincoln, these are desperate times. Sales for the brand were down 11 percent in July and two percent for the year, according to Autodata Corp. The brand currently lacks prestige, style or even an unique platform.

In July, Lincoln sold 6,975 units, making it a distant last place out of mainstream luxury brands. Inifiniti had the next lowest total, selling 11,619 units.

Lincoln to focus on volume models, not halo car originally appeared on Autoblog on Wed, 15 Aug 2012 15:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>fordhalo vehiclelincolnluxuryluxury segmentmkcmksmktmkxmkzperformance carsWed, 15 Aug 2012 15:45:00 EST http://www.autoblog.com/feed/20300451/article-comments.xml http://www.autoblog.com/feed/2012/08/15/lincoln-to-focus-on-volume-models-not-halo-car/20300451/article-detail.xml 20300451 http://www.blogcdn.com/www.autoblog.com/media/2012/08/2013mkzskv1254_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/08/2013mkzskv1254.jpg <![CDATA[2013 Lincoln MKZ configurator comes alive]]>http://www.autoblog.com/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/http://www.autoblog.com/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/http://www.autoblog.com/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/#commentsFiled under: , , ,

2013 Lincoln MKZ Configurator

Lincoln has officially fired up the configurator for the 2013 MKZ, keeping the option sheet fairly simple with a total of five trim packages. The party gets started with Premiere trim, which includes SYNC with MyLincoln Touch, a huge 10.1-inch LCD information screen and leather seating. Stepping up to Select trim will throw in a rear-view camera, wood steering wheel and new LED accent lighting outside for an additional $1,100. Throw an extra $2,050 at the MKZ and you'll be rewarded with Reserve trim. At $39,450 including destination, the third-most expensive option package includes navigation with voice recognition, a blind-spot information system with cross-traffic awareness and cooled front seats.

Interestingly enough, the MKZ is available with two sunroof options. At $43,330, Preferred trim includes a single-panel sunroof alongside niceties like 19-inch wheels, a heated steering wheel and a THX stereo system with 14 speakers. If you want that fancy retractable panoramic roof we saw when the sedan debuted, you'll have to plunk down an extra $1,795 for the pleasure.

The MKZ offers buyers a total of five drivetrain options, from a 2.0-liter turbocharged EcoBoost four-cylinder or a 3.7-liter V6 in either front- or all-wheel drive configuration to a 2.0-liter hybrid. Interestingly enough, choosing the gas-electric powertrain doesn't add anything to the price, as it's the exact same price as the base engine, the 2.0-liter EcoBoost, for all trim levels. Head over to the configurator to have a look for yourself.

UPDATE: Lincoln has made MKZ pricing official with a starting price of $35,925, excluding $875 for delivery charges.

Continue reading 2013 Lincoln MKZ configurator comes alive

2013 Lincoln MKZ configurator comes alive originally appeared on Autoblog on Mon, 23 Jul 2012 10:16:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkz2013 lincoln mkz configurator2013 mkzconfiguratorlincolnlincoln mkzmkzmkz configuratorMon, 23 Jul 2012 10:16:00 EST http://www.autoblog.com/feed/20283351/article-comments.xml http://www.autoblog.com/feed/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/20283351/article-detail.xml 20283351 http://www.blogcdn.com/www.autoblog.com/media/2012/07/2013-mkz-configurator-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/07/2013-mkz-configurator-628.jpg <![CDATA[NPR's <em>Planet Money</em> claims the fate of the U.S. auto industry rests on the success of... Lincoln?]]>http://www.autoblog.com/2012/06/11/nprs-planet-money-claims-the-fate-of-the-u-s-auto-ind/http://www.autoblog.com/2012/06/11/nprs-planet-money-claims-the-fate-of-the-u-s-auto-ind/http://www.autoblog.com/2012/06/11/nprs-planet-money-claims-the-fate-of-the-u-s-auto-ind/#commentsFiled under: , ,

2013 Lincoln MKZ on show stand

To claim the fate of the U.S. auto industry rests on the success or failure of Lincoln is about as bold a statement as one can make, but that's how far NPR program Planet Money goes in its latest episode (scroll down to listen). The gist of host Alex Blumberg and contributor Sonari Glinton's argument is that a successful luxury brand brings in more profit per unit sold, creates domestic manufacturing jobs and generates innovative technology that eventually trickles down an automaker's entire lineup. All those things contribute to the overall health of an automaker, and if Lincoln (and Cadillac for that matter) were successful competing against the world's top luxury brands, then Ford - and by extension the U.S. auto industry - would be in much better shape.

To make this point, the two hosts draw an analogy between Lincoln and Audi, the latter of which has risen on a wave of methodically executed success for over a decade to become a global leader in automotive luxury with the youngest clientele in the business. To achieve this success, Glinton argues that Audi followed the following three-step plan.

Step 1: Become known.
Step 2: Totally separate yourself from the parent company.
Step 3: Make a really cool car.

There's no argument that Audi has done these things and that they've contributed to the brand's success, but Glint goes on to explain how Lincoln is trying to walk the same path to similar success. To become better known, it will soon launch a new marketing campaign to replace the one starring Roger Sterling from Mad Men. To separate itself from Ford, Lincoln has created its own design center a few miles down the road. And as for the really cool car, that would be the new MKZ. From listening to the episode, one doesn't get the sense that even Blumberg or Glint believes Lincoln will achieve what Audi has for parent company Volkswagen, but they seem to put a lot at stake if it doesn't.

And that's where we differ with Planet Money. While there are countless positives that would result from Lincoln becoming a world-class luxury carmaker, Ford has survived and even thrived in recent years despite not being able to improve the marque's fortunes with consumers. Even if this latest attempt doesn't get Lincoln a mention in Jay-Z's next single (acknowledgment by the rap community appears to be the clearest indicator of luxury brand's success), past experience tells us that Ford - and Lincoln - will just keep trying.

Continue reading NPR's Planet Money claims the fate of the U.S. auto industry rests on the success of... Lincoln?

NPR's Planet Money claims the fate of the U.S. auto industry rests on the success of... Lincoln? originally appeared on Autoblog on Mon, 11 Jun 2012 13:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzalex blumbergaudifordlincolnmkznprplanet moneyMon, 11 Jun 2012 13:30:00 EST http://www.autoblog.com/feed/20255866/article-comments.xml http://www.autoblog.com/feed/2012/06/11/nprs-planet-money-claims-the-fate-of-the-u-s-auto-ind/20255866/article-detail.xml 20255866 http://www.blogcdn.com/www.autoblog.com/media/2012/06/2013mkzskv1254-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/06/2013mkzskv1254-opt.jpg <![CDATA[Lincoln goes back 80 years to sell the 2013 MKS]]>http://www.autoblog.com/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/http://www.autoblog.com/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/http://www.autoblog.com/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/#commentsFiled under: , , , ,



Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"

We think the MKS deserves a little more love than that.

Scroll down to see Lincoln's latest commercial for yourself.

Continue reading Lincoln goes back 80 years to sell the 2013 MKS

Lincoln goes back 80 years to sell the 2013 MKS originally appeared on Autoblog on Mon, 21 May 2012 07:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mks2013 lincoln mkzadcommerciallincolnlincoln mkslincoln mkzmksmkzvideosyoutubeMon, 21 May 2012 07:57:00 EST http://www.autoblog.com/feed/20237311/article-comments.xml http://www.autoblog.com/feed/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/20237311/article-detail.xml 20237311 http://www.blogcdn.com/www.autoblog.com/media/2012/05/lincolnmksad2013_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/05/lincolnmksad2013.jpg <![CDATA[J Mays: Split-wing grille won't look the same on every Lincoln]]>http://www.autoblog.com/2012/04/17/j-mays-split-wing-grille-wont-look-the-same-on-every-lincoln/http://www.autoblog.com/2012/04/17/j-mays-split-wing-grille-wont-look-the-same-on-every-lincoln/http://www.autoblog.com/2012/04/17/j-mays-split-wing-grille-wont-look-the-same-on-every-lincoln/#commentsFiled under: , , ,

2013 Lincoln MKZ - dead-on front view live at New York Auto Show reveal

Ford design chief J Mays tells Automotive News that the controversial grille design that debuted on the 2013 Lincoln MKZ at the New York Auto Show won't necessarily be pasted onto the front of every Lincoln model. Mays means something quite specific, though: the perimeter of the grille and headlight form will remain, but the "grille texture" - the horizontal lines on the MKZ - could be reworked on other models.

Says Mays, the split-wing outline "is what makes a Lincoln." But with Lincoln commencing "a pretty long year journey," his comments to AN give his design team latitude while the brand seeks its new, younger consumers instead of being "trapped" into one grille style.

It's an interesting position to take - allowing the possibility of different faces - when the brand only has four models (we're not including the aging stepchild Navigator in this discussion) and is devoted to rebranding itself and making an impression among groups who haven't paid attention to it in some time - if ever. Of course, Mays isn't saying that other models won't have the MKZ grille, but we look forward to seeing how this plays out.

J Mays: Split-wing grille won't look the same on every Lincoln originally appeared on Autoblog on Tue, 17 Apr 2012 19:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzj mayslincolnmkzmkz grilleTue, 17 Apr 2012 19:00:00 EST http://www.autoblog.com/feed/20217639/article-comments.xml http://www.autoblog.com/feed/2012/04/17/j-mays-split-wing-grille-wont-look-the-same-on-every-lincoln/20217639/article-detail.xml 20217639 http://www.blogcdn.com/www.autoblog.com/media/2012/04/mkzgrilleexcl_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/mkzgrilleexcl.jpg <![CDATA[2013 Lincoln MKZ is a big step in the right direction]]>http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/#commentsFiled under: , , , ,

2013 Lincoln MKZ

The 2013 Lincoln MKZ has made its long-awaited debut at the 2012 New York Auto Show. In an effort to further distance the model from the very successful Ford Fusion, the MKZ now wears a more aerodynamic and distinctive shape, complete with a new interpretation of the family's split wing grille. Max Wolff, the Lincoln design director, says the grille is supposed to invoke the image of an eagle descending on its prey, though we see more splattered butterfly in the fascia. Still, the smallish, adaptive headlight arrays and contoured hood are a huge step forward for this luxury sedan.

Out back, massive C pillars dominate the design's posterior, though the clipped tail and handsome trunk deck give the vehicle plenty of identity. Inside, the 2013 MKZ is beautifully executed as well, with attractive interiors and a clean center stack design made possible by the lack of a traditional gear selector.

The sedan will debut with a total of three driveline options, including a 2.0-liter EcoBoost four-cylinder good for 240 horsepower and 270 pound-feet of torque as the base engine. A 3.7-liter V6 is also available with 300 horsepower, while fuel-economy minded buyers can turn toward the MKZ Hybrid with its 188 horsepower 2.0-liter four-cylinder engine and electric motor. So far, no EPA estimates are available for the hybrid, though the four-cylinder is expected to fetch 22 mpg city and 33 mpg on premium fuel. Expect to find front-wheel drive and all-wheel drive variants, with both non-hybrid models relying on a six-speed automatic gearbox to put power to the wheels, while the electrified four-door makes use of a CVT. Hit the jump for the full press release.

Continue reading 2013 Lincoln MKZ is a big step in the right direction

2013 Lincoln MKZ is a big step in the right direction originally appeared on Autoblog on Wed, 04 Apr 2012 12:21:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkz2013 mkz2013 mkz hybridbreakinglincolnlincoln mkzmax wolffmkzmkz hybridnew yorknew york 2012new york auto showWed, 04 Apr 2012 12:21:00 EST http://www.autoblog.com/feed/20208443/article-comments.xml http://www.autoblog.com/feed/2012/04/04/2013-lincoln-mkz-2012-new-york/20208443/article-detail.xml 20208443 http://www.blogcdn.com/www.autoblog.com/media/2012/04/2013-lincoln-mkz-ny_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/2013-lincoln-mkz-ny.jpg <![CDATA[2013 Lincoln MKZ shows final form for production]]>http://www.autoblog.com/2012/04/02/2013-lincoln-mkz-shows-final-form-for-production/http://www.autoblog.com/2012/04/02/2013-lincoln-mkz-shows-final-form-for-production/http://www.autoblog.com/2012/04/02/2013-lincoln-mkz-shows-final-form-for-production/#commentsFiled under: , , ,



Ladies and gentlemen, this is the 2013 Lincoln MKZ, which Ford hopes will turn around its stagnant luxury brand. Based on the MKZ concept vehicle that was revealed in January at the Detroit Auto Show, the production version looks largely unchanged except for practical concessions like visible door handles and larger side mirrors. Whether or not the new look, described by Lincoln Design director Max Wolff as "elegant simplicity," will resonate with buyers remains to be seen, but it has the Autoblog team split right down the middle.

Where the 2013 MKZ sets itself apart most from rivals are its suite of driving and safety technologies.

We're all in agreement, however, about the improved interior design, especially the Push Button Shift gear selector that makes for a smooth, uncluttered center console. The MKZ will of course be available with SYNC and MyLincoln Touch, which are complemented by a large 10.1-inch LCD instrument cluster and 8-inch center touchscreen. The interior is covered wall-to-wall in leather, real wood trim and metal accents, and Active Noise Control, which cancels out offending audibles, is standard equipment. Optional is a unique 15.2-foot Retractable Panoramic Roof that takes sunroofs to the extreme.

Three powertrains will be available for the MKZ at launch. Standard is a turbocharged 2.0-liter EcoBoost four-cylinder engine producing 240 horsepower (on premium fuel) and 270 lb-ft of torque while returning 22 mpg city / 33 mpg highway. More power is available via a 3.7-liter V6 generating 300 hp and 277 lb-ft of torque, which returns 18 mpg city / 26 mpg hwy. The MKZ Hybrid is also back offering a combined output of 188 hp from its 2.0-liter four-cylinder and electric drivetrain. EPA estimates aren't available for the MKZ Hybrid, but Lincoln says it should remain America's most fuel-efficient premium sedan. All-wheel drive is an option for both non-hybrid models, which also receive six-speed automatic transmissions and paddle shifters, while the MKZ Hybrid is front-wheel-drive only with a CVT.



Where the 2013 MKZ will set itself apart most from rivals are its suite of driving and safety technologies. First up is Lincoln Drive Control, which effectively coordinates every system on the car to continually refine the ride and handling in real time. The most interesting of these systems is the Continually Controlled Damping suspension system, which offers normal, comfort and sport modes and activately adjusts the dampers up to 50 times per second.

Ford marketing chief James Farley has made the restoration of Lincoln a personal mission.

As for safety, the MKZ may set a new benchmark for the number of sensors onboard. There's a mono-vision camera integrated into the rearview mirror to read lane markers on the road, radar sensors for the adaptive cruise control and active Collision Warning with Brake Support, and more short-range wide-angle radar sensors for help with parking and backing up. The MKZ will also class-exclusive inflatable second-row seatbelts that compliment the eight airbags located elsewhere around the vehicle.

Lincoln has a tough slog ahead to compete for real in the luxury sedan category. Ford marketing chief James Farley has made the restoration of Lincoln a personal mission. While the MKZ does show promise as the most legit offering from Lincoln in many years, Farley is also counting on a new brand of service to get the job done.

Lincoln will be launching a 24/7 live concierge on its website later this year.

Lincoln will be launching a 24/7 live concierge on its website later this year. The live help is meant to give the Internet shopper the easiest experience of any car brand. Tell the concierge what you want to see, such as competitive pricing or specs, and he or she will put it on your screen. No navigating the website necessary. All the information, including the configured car assembled for the shopper during the session gets saved.

It is part of Farley's plan to differentiate the Lincoln shopping experience from the competition. He compares his plan to how five-star boutique hotels have differentiated themselves from chain hotels. No doubt luxury shoppers appreciate added layers of personalized service, but they also are very brand conscious, and it will take years of getting everything right to put Lincoln on equal footing with the likes of Mercedes-Benz or even cross-town rival Cadillac.

We're eager to see the 2013 Lincoln MKZ in person at the New York Auto Show this week, so until we can bring you our own in-person live shots, take a look at the gallery above and scroll down for Lincoln's official press release.

Continue reading 2013 Lincoln MKZ shows final form for production

2013 Lincoln MKZ shows final form for production originally appeared on Autoblog on Mon, 02 Apr 2012 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzlincolnmkznew yorknew york 2012new york auto showMon, 02 Apr 2012 20:00:00 EST http://www.autoblog.com/feed/20206739/article-comments.xml http://www.autoblog.com/feed/2012/04/02/2013-lincoln-mkz-shows-final-form-for-production/20206739/article-detail.xml 20206739 http://www.blogcdn.com/www.autoblog.com/media/2012/04/13lincolnmkz15-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/13lincolnmkz15-opt.jpg <![CDATA[Ford investing $1.3B in Mexican plant that builds Fusion, MKZ]]>http://www.autoblog.com/2012/04/02/ford-investing-1-3b-in-mexican-plant-that-builds-fusion-mkz/http://www.autoblog.com/2012/04/02/ford-investing-1-3b-in-mexican-plant-that-builds-fusion-mkz/http://www.autoblog.com/2012/04/02/ford-investing-1-3b-in-mexican-plant-that-builds-fusion-mkz/#commentsFiled under: , ,



Ford must be expecting the 2013 Fusion to be a hit when it arrives in showrooms this fall. As a way to make sure that demand won't outstrip production, Ford is investing $1.3 billion in its Hermosillo Stamping and Assembly facility. Hermosillo currently employs over 3,300 workers, and as part of its investment, Ford will be adding 1,000 new jobs in order to handle production of the 2013 Fusion and its Lincoln MKZ twin.

The Fusion, with its wide range of powertrains and exceptional fuel economy, has mainstream sedan-watchers eager for seat time, and the Lincoln MKZ will be a direct beneficiary of the work done on the Fusion. Ford isn't saying what its production capacity will be rising to after the upgrades are completed, but the company clearly wants to have enough available for every interested buyer. Scroll down for the official press release.

Continue reading Ford investing $1.3B in Mexican plant that builds Fusion, MKZ

Ford investing $1.3B in Mexican plant that builds Fusion, MKZ originally appeared on Autoblog on Mon, 02 Apr 2012 08:42:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 ford fusion2013 lincoln mkzfordfusionhermosillolincolnmkzMon, 02 Apr 2012 08:42:00 EST http://www.autoblog.com/feed/20205974/article-comments.xml http://www.autoblog.com/feed/2012/04/02/ford-investing-1-3b-in-mexican-plant-that-builds-fusion-mkz/20205974/article-detail.xml 20205974 http://www.blogcdn.com/www.autoblog.com/media/2012/04/04-2013-ford-fusion_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/04-2013-ford-fusion.jpg <![CDATA[2013 Lincoln MKZ reveals its extra large panoramic roof]]>http://www.autoblog.com/2012/03/30/2013-lincoln-mkz-reveals-its-extra-large-panoramic-roof/http://www.autoblog.com/2012/03/30/2013-lincoln-mkz-reveals-its-extra-large-panoramic-roof/http://www.autoblog.com/2012/03/30/2013-lincoln-mkz-reveals-its-extra-large-panoramic-roof/#commentsFiled under: , , ,



We've been showing you spy photos of a prototype 2013 Lincoln MKZ sporting a very large retractable roof for months now, and today, the automaker has pulled back the curtain on this very unique feature.

While giant sunroofs are nothing new, the retractable panoramic roof that will be available for the 2013 Lincoln MKZ covers 15.2 square feet, which Lincoln says makes it one of the largest retractable glass roof panels in a production sedan. We can't think of any larger than that, though manufacturers usually don't supply the square footage of their sunroofs. Bonus points, then, for whoever can name a larger one in the comments.

Lincoln says it takes two motors just ten seconds to either open or close the roof, which rides along parallel rails located on the outer edges of the roof and along each side of the rear window. When fully retracted, Lincoln says the opening is about two-feet deep and two and a half feet wide.

That's all we know until the production 2013 Lincoln MKZ debuts next week at the New York Auto Show, but we're fairly certain this special roof will be optional equipment and likely pricey. We'd also be surprised if the automaker's marketing team didn't give it a more catchy name like "PanoScreen" or "MyLincoln See."

Scroll down to see video of the MKZ's retractable panoramic roof in action.

Continue reading 2013 Lincoln MKZ reveals its extra large panoramic roof

2013 Lincoln MKZ reveals its extra large panoramic roof originally appeared on Autoblog on Fri, 30 Mar 2012 13:51:00 EST. Please see our terms for use of feeds.

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