High Demand From Europe, Japan Mean No US Version For Now
It can be difficult to see from the US, where the Mitsubishi Outlander Plug-in Hybrid is not yet available, but the all-wheel drive SUV is a big hit in Europe and Japan. In fact, we learned at the Plug In 2014 Conference in San Jose, CA this week that Mitsubishi has sold over 33,000 copies of the PHEV around the world.
While attending the Pikes Peak International Hill Climb with Mitsubishi we got a chance to speak to three Mitsubishi Motors North America (MMNA) executives about the Outlander PHEV, how the brand is strengthening its lineup and how it plans to promote that.
Originally, the somewhat modest plan was to introduce 2,000 electric vehicles to the capital of Bhutan. Then things got bigger when Renault-Nissan CEO Carlos Ghosn paid the country a visit and the Prime Minister of Bhutan, Tshering Tobgay, said his country, "will commit to a program to achieve zero emissions as a nation by a certain target date." Now we're approaching "holy huge" territory. Last week, Tobgay visited Japan to ask Nissan and Mitsubishi for help in possibly replacing every combusti
Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4,
The weather didn't interrupt the Pikes Peak International Hill Climb this year, the sun staying out to shine throughout a mildly cloudy day. The crowds didn't interrupt the race, either. Last year there were incidents like the woman who leaned so far into the road that her camera tore a hole in a speeding Shelby Cobra and she had to be sent to the hospital. This year the organizers shrank the number of spectator viewing areas and put others behind fences, such that long stretches of the route we
The running order has been established for the 92nd running of the Pikes Peak International Hill Climb for all classes and everyone's had all the practice they're going to get. On Sunday, June 29, the 14,110-foot-high mountain will ask each of them, "Who wants some?" Unlike previous years, while the bikes will run according to class, the cars will run according to their qualifying times set on the bottom section of the course, regardless of division, the fastest guys going first.
This year the big news about the Pikes Peak International Hill Climb is about who isn't showing up. Sebastien Loeb, fresh off his record setting run last year, hasn't bothered coming back (and probably won't unless someone breaks his record). The Millen family is also noticeably absent. Rhys and Rod have been driving here for the past couple of decades but it looks like Rhys is focusing his efforts on Global RallyCross.
When we reviewed the 2014 Mitsubishi Mirage a few months ago, we absolutely hated it. Our conclusion was that if you needed a car in this segment to either pay a few hundred dollars more for a Chevy Spark or spend less for an entry-level Nissan Versa. Basically, avoid this Mitsubishi at all costs. It turns out that we weren't the only ones who despised it. Consumer Reports can often find something positive about just about any vehicle, but even the usually gentle publication struggles to find co
Plug-In SUV Still On Track To Arrive In US In Late 2015
Like a stiff breeze off the White Cliffs of Dover, UK sales of the Mitsubishi Outlander Plug-in Hybrid may have the wind at its back. That's because the Japanese automaker isn't charging any extra, relative to the diesel-powered Outlander. And UK's Duxford Auto Group says it's already feeling the positive effects.
Mitsubishi sales continue to show progress in 2014. In fact, sales were up 54.17 percent in the US in May compared to last year. In hopes of keeping those numbers in the black, the Japanese automaker is introducing some mechanical upgrades to the Outlander Sport, its best-selling model, for the 2015 model year.
Sales should increase, because they can't really go down
Late last year, Mitsubishi said the Mitsubishi i-MiEV would get a solid price drop down to $22,995 (before destination and fees). Along with the lower digits, the car is getting a bit of a content bump to make the cheapest EV in the US an even better deal. After skipping the 2013 model year, new 2014 model year vehicles are now rolling out to Mitsubishi dealers in the US. We'll see if the new model helps increase sales. In 2013, Mitsubishi sold 1,029 copies of the i which was almost twice as muc
Mitsubishi is often derided in the US for its relatively boring lineup, Lancer Evolution aside, but the company is on the upswing worldwide, recently posting record global operating profits. The Japanese automaker may get a further boost in the near future from a rumored pickup truck deal with Fiat.
Nippon Charge Service will improve EV infrastructure
Cynics may say that gathering $800,000 (total) from four of Japan's largest automakers is merely a rounding error. Still, Toyota, Nissan, Honda and Mitsubishi, along with the Development Bank of Japan, are putting those funds to good use. So, that's something.
If it were only so easy for humans. Mitsubishi has extended the life of the Lancer Evolution X by at least a year. An MMNA spokesperson tells AutoGuide that it is "committed to introducing the 2015 model year Lancer Evolution," noting that production for said models will begin in July. This gives us a year of clarity about the future of a model whose future blinks in and out of existence quicker than a boson particle.
Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
It seems every time the Mitsubishi Outlander PHEV makes the news the information concerns a delay, and the reason always centers on its batteries. Four months ago the culprit was restricted battery supply from Lithium Energy Japan, pushing the arrival to 2015. This time it's no different, with Automotive News reporting that a battery-related request made by California state regulators will push the Outlander PHEV arrival back to "late 2015 or early 2016."
In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.