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Mitsubishi keeping an "i" on the British Motor Show

Mitsubishi i

An unlikely visitor made the trip from Japan to London for the British Motor Show. Joining the rest of Mitsubishi's lineup at ExCeL is one of Mitsubishi's "i" kei cars. Mitsubishi UK is in the final stages of a feasability study as to whether or not there's a market for the "i" in Britain.

The automaker is conducting surveys nationwaide to gauge demand, and if you're in London, you can make your voice heard at the Mitsu stand as well. In Japan, the "i" is equipped with a 600cc MIVEC DOHC 3-cylinder engine that's good for 64 horsepower. It's mated to either a 2WD or AWD drivetrain. Current speculation is that if the "i" is exported to the UK, it'll use that powerplant and be a 2WD-only vehicle.

Given that small city cars are very practical and popular in Europe, and that the "i" is a uniquely stylish little car, there's probably a good chance that our British friends will be seeing them on local roadways in due time.

(Press release after the jump)

[Source: Mitsubishi]

Continue reading Mitsubishi keeping an "i" on the British Motor Show


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