Many think that building sporty cars and SUVs is the only way to save Mitsubishi. The reality will be far from that.
We admit it – we've been skeptical about Mitsubishi's fortunes here in the US for a long time now, and this month's reveal of the 2014 Mirage subcompact at the New York Auto Show didn't do much to quell our consternation. Yes, the Mirage should attract a certain portion of the buying population based on what will likely be the best fuel economy figures in its segment and a low price, but the profitability of basic small cars is limited even under the best of circumstances. Mitsubishi is cl
If you're like us, when you think about idiosyncratic, envelope-pushing automotive design, your thoughts do not automatically turn to the sedans Mitsubishi was pushing out in the 1980s. As it turns out though – and as we are amply reminded by the ceaseless wonders of eBay Motors – the 1988 Mitsubishi Galant Sigma was moving the needle in terms of interior design, at least.
The good ol' Diamond Star Motors plant in Normal, Illinois – where such well-regarded vehicles as the original Mitsubishi Eclipse, Eagle Talon and Plymouth Laser were built, among others – is apparently getting a new lease on life now that Mitsubishi, the United Auto Workers and laborers at the plant have all approved of a new contract.
Mitsubishi has thrown down the gauntlet. If dealers can't sell its new products like the Outlander and Lancer, the company may pull out of the United States completely. Mitsubishi's product boss, Shinichi Kurihara said as much at a press event, indicating that the company's recovery rides on the success of the vehicles. The company is down 16.5 percent to 36,536 units so far this year, and its Normal, Ill. plant employs just one shift. Predictably, dealers have responded by urging Mitsubish