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The emphasis in the title is the word "Miss" – this isn't about the Datsun Fairlady (that eventually became the line of Z cars still going today), but the women who were hired to help sell them. Introduced as a concept to accompany a marquee dealership in Tokyo's chic Ginza area, the five Miss Fairladys were given product training so they could answer customer questions, a new thing at the time.


Maybe you've seen My Fair Lady – the musical story of an ordinary girl turned into someone altogether more elegant. Now meet Miss Fairlady.

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