mirage

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the ...

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream ...

We have a date with Mitsubishi Mirage (again). The Japanese subcompact is slated to arrive on our shores in September 2013, and it's one of the product offerings meant to help Mitsubishi's US arm raise sales in its next financial year from 55,000 to 80,000. If next year were 1989, we'd say ...

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum – by comparison, Honda has sold over 276,000 Civic models thus far this year – and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes ...

While we appreciate candor among executives, it is generally unwise for the CEO of any company to slight their own brand – even if they really dislike their product. Mutsuhiro Oshikiri may not have gotten the memo. According to a report in the Sydney Morning Herald, the new CEO of ...

Let's be honest: The current Mitsubishi lineup here in the United States is mediocre at best. More to the point, its small car offerings like the aging Lancer and miserable i-MiEV are some of the slowest-selling cars in two of the most highly shopped segments. And with no replacements or updates ...

Automotive News reports Mitsubishi plans to bring its recently unveiled Mirage to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi pulled the Mirage nameplate from the U.S. in 2002, but unveiled a new version of the car in ...

We often see Japanese domestic market introductions and get all hot and bothered because those cars won't be sold here in the United States. This is not one of those times. The 2012 Mitsubishi Mirage goes on sale in Thailand in March with three stated objectives: Compactness, affordability, and ...

With the Tokyo Motor Show coming up around the bend, Japan's automakers are preparing to roll out their best. And Mitsubishi isn't about to sit idly by. The Tri-Diamond automaker has two major world debuts planned for its home-market expo: one production vehicle and one concept. The former sees ...

Gemballa doesn't strike us as a company that would be easily deterred by minor details. Things like the end of a production run, for example. So while the Porsche Carrera GT may have finished its run, that doesn't ...