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Ford Ranger on the ropes



We posted some conjecture about the Ranger not too long ago, with some Photochops to illustrate possible ways Ford could keep its smallest pickup alive. Automotive News has looked in to their crystal ball and determined that the future of the Ranger is murky, at best. The first bad sign is that the St. Paul, MN Ranger plant is slated to be closed in 2008. With no place to build the Ranger, it would seem to have one foot in the grave, along with the rest of the segment, not counting the evergreen Toyota Tacoma (which is not particularly small anymore). All is not lost, however. As we offered, there are existing platforms that would lend themselves to truckification, as well as actual trucks in different markets.

[Source: Automotive News - Sub. Req.]

Continue reading Ford Ranger on the ropes

Two steps forward for Ford, one step way back for two Ford plants

Mark Fields revealed last week during his update speech detailing Ford’s progress with its “Way Forward Plan” that two Blue Oval plants will be idled in 2008. The two plants affected include the Twin Cities Assembly Plant in St. Paul, MN and the Norfolk Assembly Plant in Virginia.

One word can sum up why these plants were chosen to be idled: inflexibility. Both were built in 1925 around the time dirt was invented. Though the Norfolk plant assembles the F-150, the best selling vehicle in history that’s on pace to sell a record 900,000 units for the third year in a row, Ford realized that flexible manufacturing at fewer plant sites could maintain its full-size truck production. The Twin Cities plant, however, was betrayed by its own product – the Ford Ranger and Mazda B-Series small pickups. Ranger sales are down 15.9 in the first quarter and the aged trucks haven't received a major redesign since 1992 (MY1993).

The idling (read: closing) will affect 4,318 hourly and salaried workers. Ford did say that it would reveal its plans surrounding a Ranger replacement closer to the time the Twin Cities plant goes dark in 2008.

Follow the jump for some additional stats and a history of production for each plant.

[Source: Ford]
[Photo: AP Photo/Janet Hostetter]

Continue reading Two steps forward for Ford, one step way back for two Ford plants


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