For music listeners, streaming music services are becoming much more important. So, of course the automakers want in--after all, more OEMs are turning to technology as a main driver of new customers. BMW, wanting to stay ahead of the curve, just announced that MOG will be making an appearance on their BMW ConnectedDrive vehicles.
Technology seems to be the natural enemy of traditional AM/FM radio. First came cassette and CD players, then Satellite Radio, and now wireless iPod connectivity, offering a completely customizable listening experience. But, in an ironic turn, Internet Radio apps could become the unlikely savior of AM/FM stations.
Here's your fun fact of the day: 80% of music listening happens inside the car. That, according to Mog CEO David Hyman, is why most music subscription services – from Rdio to Rhapsody – haven't gained much traction with consumers. However, that's set to change with the introduction of Mog for Mini.
BMW has finally made good on its promise to bring its Connected system to the U.S. in 2010, and with less than a few days left in the year, both new Bimmers and their Mini brethren can get in on the iOS connectivity action.