Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 units. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 d
After taking a look at Autoblog's By the Numbers post for last month's U.S. sales figures, um, we need a drink. Seriously, it looks really bad. Except for one little bright spot from... drum roll please... MINI, yet again. As has been the case all year, the HUMMER brand was hit the hardest, falling an abysmal 66% in daily sales rate. MINI, on the other hand, scored a victory that's almost equally as impressive with a 50.6% daily sales rate increase.
Proving once again that there are many factors which impact an automaker's plans on how many vehicles to sell is the fact that the U.S. isn't likely to get an additional supply of Minis any time soon. Despite the fact that Mini literally cannot keep enough cars on its dealer lots (there is only a five day supply of unsold cars in the U.S.), BMW is not planning to increase production. While it would seem to make fiscal sense to build as many cars as can be sold, it's not quite that easy. Apparent
Every month, our intrepid leader over at Autoblog crunches every automaker's U.S. sales figures and dutifully reports how well each brand is doing. This month continues the trend of fuel efficient vehicles recording record sales and closely mimics the trend of gas-guzzlers going down the toilet. The two brands which best seem to mark the turning of the tides, so to speak, are Mini and Hummer. Mini's brand of small, sporty and fun to drive coupe's 5,211 sales represented an increase of 40.5-perce