If you want to buy a new car, you go to a car dealership. If you want to buy a ridiculously expensive and luxurious cashmere sweater in any color imaginable, you go to Harrods. At least that's the way it once was, but these days the swanky London department store has been turning its front window display into an automotive showroom.
It used to be that luxury cars were big. The more luxurious, the bigger. But with premium hatchbacks, buyers have shown that luxury needn't equal size. In fact, many (particularly in Europe) have demonstrated that they're willing to pay a considerable premium to have the luxuries they'd expect from the larger cars they're giving up with the smaller ones they're adopting. The question is, just how much are they willing to pay?