Click above for our John Cooper Works MINI and Clubman high-res gallery
European MINI dealers are being asked to distinguish their stores from the BMW brand by creating a separate showroom for sell the British/Bavarian small-car. This entails new main entrances, and dedicated reception and service desks. While most of the dealers in the United States currently operate in this manner, most European retailers still share space with BMW. If dealers don't move enough volume to justify the investment, they will be dropped. In 2007, there were about 750 MINI retailers in Europe. That number is expected to fall to about 650 by the end of this year (worldwide, MINI has about 1,500 dealers in 70 countries). Unlike nearly all other automakers who are experiencing a sales slump, MINI's global sales are reportedly up more than 12 percent for the first nine months of 2008 -- no doubt credited to their diminutive size and fuel efficient engines.
Click above for a few more shots of the ABF Performance MINI
MINIs have a long history of racing, though most of the iconic hatch's focus has been on its slot car-like handling than its prowess down the 1320. That's set to change with the collaboration between MINI and ABF Performance to create the world's quickest Cooper. How quick? In a taped performance for an upcoming episode of the show Pinks on Speed TV, the Cooper in question, which is an S model from 2002, scored a 10.48 second quarter-mile time while reaching a trap speed of 135 miles per hour. That's seriously quick, especially for a car driven by the wrong wheels. Powering the beast is a 1.6-liter engine that's had its stock supercharger thrown out in favor of one very large Garret turbocharger. A new computer from Motec keeps things running smoothly and allows the 650 horses to be unleashed to the front wheels.
Look for more coming in the near future from ABF, including some cool mods and parts at the SEMA Show in November. For some extra fun, watch this MINI run down a couple of hard-charging classic muscle cars on its way down the track after the break.
High fuel prices or no, MINI offers a solid entertainment-to-efficiency ratio. The neo-teeny MINI is fun to fling around, and if you can keep your boot out of the turbocharged engine in the Cooper S, you can have your fuel economy and eat it, too. To emphasize this point, MINI is launching a new campaign focused around what it calls the Carfun Footprint, and the new ad push includes its own website and new print ads and billboards with typically clever MINI taglines. If you're curious to see how your current vehicle stacks up against the MINI's Carfun quotient, head on over to carfunfootprint.com and plug in your vehicle info. Of course, you're not going to score as high as the R56, but you expected that, didn't you? At least MINI has avoided getting all preachy and kept its trademark whimsy intact. Lengthy press release after the jump.
Click above for high-res gallery of the MINI Cooper Convertible Sidewalk
Fans of the MINI Cooper Convertible take note: the last of the first-generation R52 models has now rolled off the assembly line. The last of the breed was a Cooper S with the Sidewalk package, painted metallic White Silver. If you were hoping to get your hands on this climactic machine, don't get your hopes up -- it's already been sold. Don't fret, though, there is a good side to this story. This stoppage was all planned, of course, and it means that the line will begin retooling for the second-generation R57 model. The next MINI convertible will be powered by the newer BMW/PSA/Peugeot-Citroen 1.6-liter four cylinder engine that should make it a little more frugal than before. Also of note are the new pop-up roll bars that replace the fixed units from the older model. Lastly, the R57 convertible will come in a few new colors, including Interchange Yellow (think hi-liter), Space Blue and the Hot Chocolate hue that had previously only been available on the Clubman.
One of the apparent keys to creating a viral video is mimicking reality by showing young people attempting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wants to put across the point that the Cooper S with the John Cooper Works package is more extreme than extreme. The very definition of extreme, perhaps. Extremus maxiumus. Whatever. Corralling a big-power MINI is first rate entertainment, but a lesson in how levers work from a massive crane would tickle the adrenal gland more. The fact that we just expended a bunch of words about the video means that MINI hit its mark, though -- the whole point of Viral ads is to get people talking, so... as Linda Richman would say - "tawlk amongst yuhselves..." Video posted after the jump.
Click above for a gallery of the 2008 MINI Cooper S.
If you were planning on hitting one of the 82 U.S. MINI dealers to get your hands on a fuel-efficient Cooper or Clubman, it looks like you'll need to look at plan B. Skyrocketing fuel prices has lifted demand of the little British icons to the point that, with the except of pre-orders, all 2008 models are pretty much sold out. The MINI's cute looks and thrifty petrol-sipping discipline have made the retro hatch more attractive than ever. Year over year sales increases of 39%, 52%, and 24% from April-June have all but wiped clean the MINI's already tight inventory.
Although sales really picked up in April, the MINI has been on fire all year, as the 26,400 MINIs sold in the first half of 2008 represents a 33.6% increase over the same sales period in 2007. And thanks to the MINI's already tight world-wide demand, the BMW-owned automaker can only up US shipments by 2-3k units for the rest of the year.
Team MINI wants to keep its new-found fortune coming, too, as it plans to increase its dealer count to 95 stores by 2011. The British automaker will also introduce a diesel MINI once it can pass emissions in all 50 states.
Gallery: In the Autoblog Garage: 2007 MINI Cooper S
The MINI Clubman is everything the MINI Cooper is and more -- nine inches more. It has a passenger-side suicide door and that wide-mouth split rear gate, but everything else from its retro looks to the 172-hp turbocharged four-cylinder underhood is the same. But is it the same? Does nine inches of wheel base ruin the go kart-like handling we love so much in the MINI Cooper S? The folks over at Web Rides TV were itching to answer exactly that question, so they pitted the Mini Clubman S against a real, 9-horsepower go-kart. To give the kart a chance, the race was performed on an actual go-kart track, squeaky floors and all. The winner? You'll have to hit the jump to find out, but the race is more exciting than the finish.
Click above for a high-res gallery of the JCW MINI
The intrepid (and trustworthy) scribes over at MotoringFile have confirmed with their sources that the softest available suspension tuning in the brand's lineup will be standard on the high-performance John Cooper Works model, while a sport suspension or a dealer-installed JCW suspension kit will be optional equipment. MINI cites the fact that it wants the JCW to appeal to as many potential buyers as possible as the real reason for the decision, though it's a choice that's causing some ire among diehard MINI fans. Some are going so far as to suggest the brand should drop the car's brake upgrade in favor of an actual sport suspension as standard equipment.
Click above for live high-res images of the JCW Minis from Geneva
Car-obsessed readers of Autoblog may not have any problem thinking of their car as a social expression of who they are, but that's not necessarily true for the majority of the population of the world. Many people consider their car a necessary appliance, something required in life that they care little about. But recently, stylish, trendy and lovable vehicles are causing more people to form a personal attachment to their car, one that they would like to share with others. A look at social networking sites such as Facebook shows that people are interested in getting to know other drivers with the same type of car.
So, with that information established, what kind of car is most likely to attract attention? According to a recent survey by the U.K. "used car hypermarket" Carcraft shows that MINI owners are the most likely to reach out on the interwebs, with Honda Civic owners coming in at a distant second. Follow the break for Carcraft's list of the Top Ten "Friendliest" Cars, along with the accompanying press release.
The Wienermobile is a marvel of American motoring, with 72 years in service and a design more memorable than any other. At 27 feet in length, the legendary frankfurter is also one of the bigger vehicles on the road, but that's all changed with the introduction of the MINI Cooper Wienermobile. At only 15 feet in length, the diminutive mystery meat machine is a more compact tribute to one of America's favorite foods, and its down-sized footprint is better for the environment, too. Oscar Mayer unveiled the Mini Wienermobile as part of a promotion celebrating the company's 125 years in business, though the company didn't say whether the MINI Cooper would remain in the Wienermobile fleet.
While it wouldn't be right for the MNI Cooper to replace the original Wienermobile altogether as the official transportation for the world's biggest hot dog, we think it's certainly capable enough to join the fleet, especially after we learned how dangerous the original can be on icy roads. Follow the jump to view some funny video of Super Bowl champion Michael Strahan checkin' out the MINI Wienermobile. He digs them chrome rims something fierce.