Click above for our John Cooper Works MINI and Clubman high-res gallery
European MINI dealers are being asked to distinguish their stores from the BMW brand by creating a separate showroom for sell the British/Bavarian small-car. This entails new main entrances, and dedicated reception and service desks. While most of the dealers in the United States currently operate in this manner, most European retailers still share space with BMW. If dealers don't move enough volume to justify the investment, they will be dropped. In 2007, there were about 750 MINI retailers in Europe. That number is expected to fall to about 650 by the end of this year (worldwide, MINI has about 1,500 dealers in 70 countries). Unlike nearly all other automakers who are experiencing a sales slump, MINI's global sales are reportedly up more than 12 percent for the first nine months of 2008 -- no doubt credited to their diminutive size and fuel efficient engines.
High fuel prices or no, MINI offers a solid entertainment-to-efficiency ratio. The neo-teeny MINI is fun to fling around, and if you can keep your boot out of the turbocharged engine in the Cooper S, you can have your fuel economy and eat it, too. To emphasize this point, MINI is launching a new campaign focused around what it calls the Carfun Footprint, and the new ad push includes its own website and new print ads and billboards with typically clever MINI taglines. If you're curious to see how your current vehicle stacks up against the MINI's Carfun quotient, head on over to carfunfootprint.com and plug in your vehicle info. Of course, you're not going to score as high as the R56, but you expected that, didn't you? At least MINI has avoided getting all preachy and kept its trademark whimsy intact. Lengthy press release after the jump.
We've had the opportunity to get behind the wheel of a few MINI variants, including a 2007 Cooper S and more recently a 2008 Cooper Clubman. Despite some quirky interior design cues and limited practicality, it's hard not to love the MINI for its superb handling and slick-shifting transmission. Still on our to-do list, however, was to experience some of the John Cooper Works options that were absent on our previous test cars. Fortunately we were able to schedule a short drive with a 2008 MINI Cooper S with a few select JCW options. Are the upgrades worth the price of admission? Read on...
Click above for a high-res gallery of the JCW MINI
The intrepid (and trustworthy) scribes over at MotoringFile have confirmed with their sources that the softest available suspension tuning in the brand's lineup will be standard on the high-performance John Cooper Works model, while a sport suspension or a dealer-installed JCW suspension kit will be optional equipment. MINI cites the fact that it wants the JCW to appeal to as many potential buyers as possible as the real reason for the decision, though it's a choice that's causing some ire among diehard MINI fans. Some are going so far as to suggest the brand should drop the car's brake upgrade in favor of an actual sport suspension as standard equipment.
Click above for live high-res images of the JCW Minis from Geneva
Car-obsessed readers of Autoblog may not have any problem thinking of their car as a social expression of who they are, but that's not necessarily true for the majority of the population of the world. Many people consider their car a necessary appliance, something required in life that they care little about. But recently, stylish, trendy and lovable vehicles are causing more people to form a personal attachment to their car, one that they would like to share with others. A look at social networking sites such as Facebook shows that people are interested in getting to know other drivers with the same type of car.
So, with that information established, what kind of car is most likely to attract attention? According to a recent survey by the U.K. "used car hypermarket" Carcraft shows that MINI owners are the most likely to reach out on the interwebs, with Honda Civic owners coming in at a distant second. Follow the break for Carcraft's list of the Top Ten "Friendliest" Cars, along with the accompanying press release.
Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's official performance label, much like the M division is to BMW. Over a year later, Munich has finally relaunched the JCW division, which is headlined by the evolutionary new logo you see here.
The rebranding of JCW is more than an exercise in badge engineering, however. The new effort draws on the decades-long heritage that has been shared between Cooper and MINI, starting with the first MINI that F1 engineer John Cooper tuned and continuing through the resuscitation of the MINI brand by BMW to today's rapidly expanding second-gen range. John's son Mike Cooper continues on as chief executive to oversee JCW's activities under the Bavarian wing, which will include products for both road and track.
In addition to the one-make John Cooper Works CHALLENGE racing series (spec car shown above), JCW will also continue to offer the John Cooper Works Tuning Kit as well as a catalogue of individual components for the top-of-the-line Cooper S versions of the MINI hatch, convertible and Clubman. The bottom line is that with JCW under the same white roof, MINI can now offer even more packages and options than the gazillion choices already in store for buyers, all with full factory backing.
BMW released a bunch of retro-licious MINI Cooper JCW pics, which we've put into the gallery below along with descriptions of what you're looking at. The official BMW/MINI press release can also be found after the jump.
Every year the Automobile Journalists Association of Canada (AJAC) pick the top new vehicles by category to give their Canadian comrades a reference point for potential purchases. The AJAC tested 177 vehicles in an event at Niagra they call "Test Fest" to come up with their final list, which you can find after the jump.
Even though Canadians have different automotive tastes than us Yanks, they seem to like many of the same cars we do. The AJAC picked the Audi R8 as its "Most Coveted Vehicle", the Honda Accord was honored as best family car, and the Audi S5 took honors for best sports car over $50,000, all of which are fine picks with us. We do, however, question the Nissan Rogue as Best New SUV/CUV under $35,000. It's also interesting to note that no Toyotas made the final list of 12, and GM was the only U.S. domestic to hit the list, impressively taking four categories.
The MINI franchise is finally facing some stiff competition in the compact performance segment, particularly abroad where buyers can now get their retrotastic kicks in the 180-hp Fiat Punto Abarth SS or the Clio Renaultsport 197. It's been simply a matter of time before MINI let loose the John Cooper Works team again on the new R56 Cooper S, and the fruits of their underground labors have been caught on the Nurburgring in the form of a Stage II version of the R56 Cooper S JCW package.
Sporting a set of 18-inch rollers pilfered from the JCW GP Limited Edition Cooper S, this test mule also receives a set of upgraded brakes, a JCW-spec sports suspension package and a restyled aero kit. A proper tune of the turbo'd 1.6-liter mill, coupled with a new JCW exhaust, is expected to bring output up from to around 215 horsepower.
Expect the JCW-massaged version of the Cooper S to debut in Geneva next year, with sales beginning later in '08.
MINI was kind enough to furnish a fully-stocked iPod in our 2007 Cooper S tester, and after a few days of enduring OPPs (other-people's-playlists), we swapped in our own to catch up on podcasts and to sample the Beastie Boys' second installment of instrumental stylings. We know our place in the world, so we're not going to pretend to be music critics, but after flogging the MCS over the course of a week, blaring The Mix-Up through the dual-zone moon roof, we found ourselves comparing both the old and new cars with the old and new albums. The verdict: both are superior in their own way, and only nostalgia tips the previous iteration into favor.
Gallery: In the Autoblog Garage: 2007 MINI Cooper S
We have only one source for trusted insights into the MINI brand, and that's Motoringfile. The chaps who cover the diminutive brand are reporting that MINI's newly acquired John Cooper Works tuning shop will produce two high-performance JCW vehicles based on the new R56 MINI. The website surmises that at next week's Geneva Motor Show, MINI will introduce the first vehicle, what is unofficially being referred to as the "Stage One Kit". Output is expected to be around 190 and 200bhp thanks to a freer flowing intake and exhaust combined with revised ECU tuning. It's a nice bump over the MINI Cooper S that offers buyers 175 hp from its turbocharged 1.6L four-banger, but still leaves us wanting for more. Supposedly that's where the JCW "Stage Two Kit" comes in, though no information is yet available on what will be the ultimate factory-tuned MINI.