With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.
Mini Cooper Roadster
When we first drove the Mini Roadster barely a month ago, we couldn't help but feel that it had, essentially, usurped the place that had until now been taken by the Mini Convertible. The Roadster is, after all, sleeker, more stylish, that much more fun and – for some reason – even a little cheaper ($600 lower MSRP) than the four-seat cabriolet. But does that leave the Convertible without a place in the brand's ever-expanding lineup?
Mini has officially announced pricing for the company's new Cooper Roadster. The tiny droptop will carry a base MSRP of $24,350 in the U.S., while the Cooper S Roadster will set you back $27,350. The top-of-the-line John Cooper Works Roadster, meanwhile, will command a sticker of $34,500 (*pricing exclude a $700 destination and handling fee). Should buyers wish to drop an automatic transmission into their Cooper Roadster or Cooper S Roadster, the two-pedal option will cost an additional $1,250,
While we're big fans of the Mini Cooper and Cooper S, the Convertible has left us wanting on several levels – visibility and weight being our biggest gripes. However, the remedy may be on the way this September when Mini takes the wraps of the Cooper Roadster at the Frankfurt Motor Show.