With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.
Mini Cooper Coupe
Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to
If you were hoping Mini might be bringing out a John Cooper Works GP version of its new Coupe hatchback bodystyle, we're sorry to disappoint you, but the Mini-obsessed folks at MotoringFile says it's not going to happen. Despite having gotten far enough into development that our spy shooters were able to catch the car during testing on public roads, the powers that be have reportedly scuttled those plans.
Think there are a lot of Mini variants already? Hold on to your hats, because BMW is showing no signs of slowing down any time soon. Next month the new Mini Roadster will hit American showrooms, and next year, a two-door crossover (presaged by the Paceman concept from Detroit last year but carrying the Countryman Coupe in production form) should be available as well. But that's only the tip of the proverbial iceberg.
Imagine, for a moment, that you're on your way to a car dealership. For the sake of argument, let's say it's a Mini Cooper Coupe you've got your eye on. You arrive at the dealer, hand over your license and get in for a test drive. What's the absolute best thing that could happen?