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14Turns out Millennials like driving about as much as their '80s counterparts

Over the past few years, it has become generally accepted wisdom that the Millennial generation cares less about cars and drives less than the generations of Americans that came before them. However, a recent dig into one dataset by The Atlantic's Citylab blog finds that assertion might not be entirely accurate.

106Dissecting the biggest factors in why millenials aren't driving

Millennials are driving less than previous generational groups. It's a reality which America is dealing with at the moment, which automakers are trying their best of overcome and which sociologists are apparently studying with increasing intensity. The question is, why?

15Gen Y car shoppers overtake Gen X buyers, still trail boomers

Generation Y has overtaken Generation X among car shoppers, according to a new report on US retail vehicle sales from J.D. Power.

41The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]

Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 specific audience segments for trends within the advertising buying and selling ecosystem on a monthly basis. Maybach happened to be one of those audience segments, aligned with the luxury vehicle category, wh

AddA Millennial explains what it'll take for him to buy a car, any car

There's more bad news for the auto industry about Millennials – members of the 16-to-34 year old generation really don't want to buy cars and there are lots of them. Dave Mosher, projects editor for Popular Science, looked into a camera for his "rant" and gave five reasons why he and his peers are more than willing to find other ways to get around. Mosher admits up front that he should be someone addicted to cars – since he grew up spending a lot of time in his father's auto shop in

242Zero-Car Families On The Rise, Study Says

It's the first increase in nearly five decades

Don't own a car? You're not alone. The percentage of zero-car families is increasing in the United States.

AddAnother study shows young people not so keen on driving

The automotive industry is getting more evidence that it's time to expand product offerings or switch over to another business. A new study by the US Public Interest Research Group (PIRG) says the "driving boom" is over. While Baby Boomers loved their cars, their kids - aka Gen Y or Millennials - have different idea.

6Zipcar finds Millennials to be eager target market for sharing cars

Making a new car that is more fuel efficient than an older model is certainly a good thing, but if that car sits still for 22 hours a day – when it could be used by someone else and thus eliminate the need for another vehicle to be built altogether – then that's even better, right? If you agree, you just might be a Millennial.

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