Over the past few years, it has become generally accepted wisdom that the Millennial generation cares less about cars and drives less than the generations of Americans that came before them. However, a recent dig into one dataset by The Atlantic's Citylab blog finds that assertion might not be entirely accurate.
Millennials are driving less than previous generational groups. It's a reality which America is dealing with at the moment, which automakers are trying their best of overcome and which sociologists are apparently studying with increasing intensity. The question is, why?
Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 specific audience segments for trends within the advertising buying and selling ecosystem on a monthly basis. Maybach happened to be one of those audience segments, aligned with the luxury vehicle category, wh
There's more bad news for the auto industry about Millennials – members of the 16-to-34 year old generation really don't want to buy cars and there are lots of them. Dave Mosher, projects editor for Popular Science, looked into a camera for his "rant" and gave five reasons why he and his peers are more than willing to find other ways to get around. Mosher admits up front that he should be someone addicted to cars – since he grew up spending a lot of time in his father's auto shop in
The automotive industry is getting more evidence that it's time to expand product offerings or switch over to another business. A new study by the US Public Interest Research Group (PIRG) says the "driving boom" is over. While Baby Boomers loved their cars, their kids - aka Gen Y or Millennials - have different idea.